# Chocolate-Covered Multivitamin Bites MyBite Makes Multivitamin Supplements for Men, Women & Kids By Laura McQuarrie | Published 2019-10-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/multivitamin-supplement References: [newhope](https://www.newhope.com/products-and-trends/nfm-new-product-showcase-novemberdecember/gallery?slide=8) & [mybitevitamins](https://mybitevitamins.com/kids-multivitamin/) MyBite Vitamins are a first-of-their-kind [multivitamin supplement](https://www.trendhunter.com/trends/adult-multivitamins) that are formulated to look and taste like candy bars, offering people of all ages a much more palatable way to take their vitamins daily. The MyBite Vitamins are available in different varieties for men, women and children, which are complete multivitamins that are wrapped in chocolate. While the Kidz multivitamin takes the form of a [milk chocolate bite](https://www.trendhunter.com/trends/ele-chocolates-probiotics) that's layered with caramel, roasted peanuts and a whipped center, Hers for women is specifically formulated with biotin, Vitamin D and folic acid to provide metabolic and bone support. The 25-calorie His men's multivitamin offers a 60-day supply to support the function and strength of muscles and energy. These [candy-like multivitamins](https://www.trendhunter.com/trends/childlife-essentials) promise to be anything but difficult to swallow. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 17% | Activity: 17% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Chocolate-covered Multivitamin Bites:** Disruptive innovation opportunity: Creating unique and enjoyable ways for people of all ages to consume their daily vitamins. - **Formulated Multivitamin Supplements:** Disruptive innovation opportunity: Finding innovative ways to formulate multivitamins that cater to specific needs and demographics. - **Palatable Vitamin Options:** Disruptive innovation opportunity: Developing alternative delivery methods for vitamins that are more enjoyable and easier to consume. ### Where This Applies - **Health and Wellness:** Disruptive innovation opportunity: Exploring new approaches to vitamin supplementation that prioritize taste and convenience. - **Food and Beverage:** Disruptive innovation opportunity: Creating innovative food and beverage products that incorporate essential vitamins and nutrients. - **Nutraceuticals:** Disruptive innovation opportunity: Redefining the nutraceutical industry by developing appealing and functional supplement options. ## Related on Trend Hunter - [Synthetic-Free One Bite Multivitamins](https://www.trendhunter.com/trends/one-bite-multivitamins.md) - [Vitamin-Enriched Chocolate Lines](https://www.trendhunter.com/trends/fourx-better-chocolates.md) - [Nutrient-Packed Vitamin Gummies](https://www.trendhunter.com/trends/multivitamin-gummies1.md) - [Full-Body Wellness Gummies](https://www.trendhunter.com/trends/dietary-supplement-gummies.md) - [Toddler-Friendly Vitamins](https://www.trendhunter.com/trends/vitamins-for-toddlers.md) - [Kid-Friendly Multivitamin Pops](https://www.trendhunter.com/trends/multeez.md) - [Functional Micronutrient Bites](https://www.trendhunter.com/trends/biogena-moments.md) - [Nutritious Vitamin Cookies](https://www.trendhunter.com/trends/vitamin-cookie.md) - [Indulgent Multi-Vitamin Gummies](https://www.trendhunter.com/trends/multivitamin-gummies.md)