# Brightening Antioxidant Sunscreens Murad's Multi-Vitamin Clear Coat Broad Spectrum Goes on Clear By Laura McQuarrie | Published 2024-03-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/multivitamin-clear-coat-broad-spectrum References: [instagram](https://www.instagram.com/muradskincare/p/C4TigO0hYpy/?img_index=1) & [murad](https://www.murad.com/products/multi-vitamin-clear-coat-spf-50)  Some of the main problems that deter people from using sun protection daily are remedied with [Murad's](https://www.trendhunter.com/trends/superactive-spf-50-moisturizers) latest launch, the Multi-Vitamin Clear Coat Broad Spectrum SPF 50. Whether they detest the presence of a [white cast after application](https://www.trendhunter.com/trends/youthscreen), formulas that don't seamlessly integrate with makeup or greasiness or heaviness on the skin, users will find their largest concerns addressed with this innovative sunscreen formula. Murad's Multi-Vitamin Clear Coat Broad Spectrum SPF 50 is the newest addition to the brand's Environmental Shield Collection and it's an antioxidant-powered product with brightness-boosting properties. As its name suggests, the product is packed with Vitamins C to F, plus omega-rich chia seeds for stronger, more resilient skin and patented bio-fermented clary sage for additional defense against everyday aggressors. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 76% | Activity: 86% | Freshness: 22% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Antioxidant-packed Skincare:** Innovative skincare products incorporating antioxidant-rich ingredients for enhanced skin protection and nourishment. - **Clear Sun Protection:** Developing sunscreens that offer clear formulations without white cast, grease, or heaviness for improved user experience. - **Brightening Beauty Products:** Creating beauty items that not only enhance appearance but also brighten and nourish the skin for a healthier complexion. ### Who This Affects Most - **Skincare Industry:** Opportunity for skincare brands to revolutionize formulations by infusing them with potent antioxidants and beneficial ingredients. - **Sunscreen Market:** Potential for sunscreen companies to innovate by developing clear, lightweight formulas that address common user concerns like white cast and heaviness. - **Beauty Sector:** Emerging possibilities for beauty brands to introduce products that not only enhance aesthetics but also provide skin-brightening and protective benefits. ## Related on Trend Hunter - [Reimagined SPF-Infused Moisturizers](https://www.trendhunter.com/trends/superactive-spf-50-moisturizers.md) - [Serum-Like Tinted SPFs](https://www.trendhunter.com/trends/defend-yourself-facial-sunscreen.md) - [SPF-Primer Hybrids](https://www.trendhunter.com/trends/multimodal-sheer-mineral-sunscreen.md) - [Soothing Clear Sunscreens](https://www.trendhunter.com/trends/clear-daily-soothing-uv-defense.md) - [3-In-1 SPF Creams](https://www.trendhunter.com/trends/garniers-vitamin-c-spf.md) - [Radiant Hydration-Focused Sunscreens](https://www.trendhunter.com/trends/protected-and-hydrated.md) - [Radiance-Enhancing SPF Serums](https://www.trendhunter.com/trends/invisible-daily-defense-serum.md) - [Priming Invisible Sunscreens](https://www.trendhunter.com/trends/crystal-spf-50-face-gel.md) - [Brightening Prebiotic Sunscreens](https://www.trendhunter.com/trends/glow-mineral-sunscreen.md)