# Potent Multi-Use Hydrating Oils Shiseido Debuts the Ultimune Power Infusing Oil By Kalin Ned | Published 2026-05-11 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/multiuse-hydrating-oil References: [shiseido](https://www.shiseido.ca/ultimune-power-infusing-oil-0729238231924.html?srsltid=AfmBOoocwCLAfg984658xFBsnHf1uZnNsz8ZMJjTmTh3siPWD93woMjn)  [Shiseido](https://www.trendhunter.com/trends/ultimune-power-infusing-serums) is offering one of its best-selling and technologically advanced formulas in a new [multi-use hydrating oil](https://www.trendhunter.com/trends/biphase-hydrating-oil-serum) format. The limited-edition Ultimune Power Infusing Oil applies the brand's signature skin resilience philosophy from its Ultimune facial serum to areas such as the neck, chest, and arms, where [signs of aging](https://www.trendhunter.com/trends/beija-flor-elastibody-oil) often become more visible over time. The innovation combines the Ultimune Complex/Power Fermented Camellia+, Fortified Camellia Seed and Hyaluronic Acid to support firmer, more even, and more resilient skin. The science-backed complex works to "break down the stimulus-response factors before inflammation occurs," with the Power Fermented Camellia+ delivering 14 powerful amino acids that rejuvenate the skin while the Fortified Camellia Seed soothes and calms. Shiseido's Ultimune Power Infusing Oil boasts a water-based oil-like texture that absorbs quickly and leaves a smooth, hydrated finish with a subtle combination of Lotus, Rose, and Matsurika Flower scents. Image Credit: Shiseido ## Trend Insights (Trend Hunter) - Score: 7.3/10 - Popularity: 65% | Activity: 78% | Freshness: 76% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Multi-use Hydrating Oils:** Broadening application beyond the face to neck, chest and limbs creates room for formulations that combine targeted actives with body-suitable textures for whole-body skin resilience. - **Skin Resilience Formulations:** Formulas that preempt inflammation and reinforce barrier function through peptide- and fermentation-derived complexes suggest new efficacy benchmarks for preventive anti-aging products. - **Water-based Oil Textures:** Hybrid textures that deliver oil-like nourishment with rapid absorption and a non-greasy finish enable novel delivery systems that appeal to diverse skin types and climates. ### Sectors Adopting This - **Skincare and Personal Care:** Premium brands experimenting with multi-use, science-backed serums and oils point to opportunities for differentiated product lines focused on proven biomolecular complexes. - **Fragrance-infused Topicals:** Integrating subtle botanical scent profiles into functional topical products opens avenues for sensory-differentiated skincare that blends aromatherapy with clinical claims. - **Biotech Ingredient Sourcing:** Advances in fermentation-derived actives and fortified botanical extracts create potential for specialized supply chains and proprietary ingredient platforms. ## Related on Trend Hunter - [Multi-Benefit Hair Oils](https://www.trendhunter.com/trends/miraculous-oil.md) - [Antioxidant Facial Serums](https://www.trendhunter.com/trends/ultimune-power-infusing-face-serum.md) - [Ultra-Light Face Oils](https://www.trendhunter.com/trends/the-light-fantastic.md) - [Technologically Advanced Skin Serums](https://www.trendhunter.com/trends/ultimune-power-infusing-serums.md) - [Anti-Aging Body Oils](https://www.trendhunter.com/trends/immortelle-shea-body-oil.md) - [Luminous Skin Oils](https://www.trendhunter.com/trends/almond-shimmering-oil.md) - [Slow Ageing-Focused Products](https://www.trendhunter.com/trends/ultimune-power-infusing-serum.md) - [Functional Oil Serums](https://www.trendhunter.com/trends/rx-multi-vitamin-glow.md) - [Multi-Action Bi-Phase Mists](https://www.trendhunter.com/trends/seruminmist.md)