# Translucent Multi-Use Highlighters Becca's Highlighter Provides a Non-Sticky, "Glass-Like Glow" By Laura McQuarrie | Published 2020-07-28 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/multiuse-highlighter References: [thezoereport](https://www.thezoereport.com/p/becca-cosmetics-zero-no-pigment-collection-is-a-new-take-on-no-makeup-makeup-30004074/) & [beccacosmetics](https://www.beccacosmetics.com/product/22206/78125/highlighters/zerotm-no-pigment-glass-highlighter-for-face-lip/multi-use-highlighter-glass-like-glow) [Becca](https://www.trendhunter.com/trends/silver-brow) Cosmetics is known for highlighters like the best-selling pinky-peach pearl Champagne Pop but the brand's newest multi-use highlighter has no color at all. The Zero No Pigment Glass Highlighter for Face + Lip promises a "glass-like glow" and a formula that's non-sticky. Unlike many highlighters that are packaged in a pump, a tube or a pan, this one resembles a clear lip gloss, complete with a similar applicator for swiping the product precisely over the high points of the face. The product can be applied to the lips for [ultra-glossy shine](https://www.trendhunter.com/trends/super-lustrous-glass-shine-balm) but the versatile clear formula also helps to provide the look of coveted [glass skin](https://www.trendhunter.com/trends/legendary-glow-setting-spray) when used to accent the temples or cheekbones. Image Credit: Becca Cosmetics ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 20% | Activity: 7% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Clear Formulation Cosmetics:** Opportunity for brands to create innovative clear cosmetic products with multi-use applications. - **Glass Skin Trend:** Opportunity to offer products that cater to the consumer demand for glass skin look. - **Non-sticky Formulations:** Opportunity to create cosmetic products with non-sticky formulations for better customer experience. ### Where This Applies - **Cosmetics:** Cosmetic brands can innovate by providing clear makeup products for glass skin with non-sticky formulations. - **Skincare:** Skincare brands can produce innovative glass skin-focused products with clear formulations and non-sticky texture. - **Beauty Tools:** Beauty tool manufacturers can develop applicators that specifically cater to the clear cosmetics market with multipurpose applications for glass skin look. ## Related on Trend Hunter - [High-End Highlighter Collections](https://www.trendhunter.com/trends/gucci-glow-highlighter.md) - [Protective Liquid Highlighters](https://www.trendhunter.com/trends/glow-protect-spf-50-liquid-highlighter.md) - [Multi-Use Highlighting Glosses](https://www.trendhunter.com/trends/pretty-grunge-face-gloss.md) - [Gilded Glowing Highlighters](https://www.trendhunter.com/trends/colorful-powder-luminizer.md) - [Multi-Use Clear Lipsticks](https://www.trendhunter.com/trends/macximal-sleek-satin-lipstick-in-the-clear.md) - [Swipe-On Protective Luminizers](https://www.trendhunter.com/trends/glowscreen-sunlighter-stick-spf-45.md) - [Long-Lasting Liquid Illuminators](https://www.trendhunter.com/trends/liquid-glow-stayn.md) - [Shimmery Waterproof Highlighters](https://www.trendhunter.com/trends/face-bond-range.md) - [Cream Highlighter Sticks](https://www.trendhunter.com/trends/cream-highlighter-sticks.md)