# Minimalist Multi-Use Bags 'Aer' Created a Line of Bags for Work, Play and Travel By Madison Mackay | Published 2018-02-28 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/multiuse-bags References: [gearpatrol](https://gearpatrol.com/2018/02/26/aer-work-bags/#7) & [aersf](https://www.aersf.com/travel-collection/) San Fransico-based accessory company Aer created a new line of multi-use bags for men. The new line was created to be perfect for any situation by offering easy transitions between work, travel and leisure. The brand is known for its minimalist yet practical approach to design and this new line is no exception. The line of durable products offer options from [backpacks](https://www.trendhunter.com/trends/matrix-backpack), [carry-ons](https://www.trendhunter.com/trends/transit-carryon) and satchels. Each new bag features the brand's classic shiny black exterior with a light gray interior, making sure each bag will match with any outfit. With its new line of water-resistant multi-use bags, Aer is offering a lifetime warranty. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 82% | Activity: 72% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### What Makes This Trend Stand Out - **Multi-use Bags:** Opportunity for disruptive innovation in designing versatile bags that can seamlessly transition between work, travel, and leisure. - **Minimalist Design:** Innovative potential in creating sleek and practical bags with minimalist aesthetics. - **Water-resistant Products:** Disruptive opportunity lies in developing durable and water-resistant bags to cater to the needs of consumers in various situations. ### Sectors Adopting This - **Fashion Accessories:** Fashion accessory industry can explore new possibilities in designing multi-use bags that cater to different consumer scenarios. - **Travel and Luggage:** Opportunity to disrupt the travel and luggage industry by offering multi-functional bags that fulfill the needs of business professionals and leisure travelers. - **Outdoor and Adventure:** Potential for disruptive innovation in the outdoor and adventure industry by creating versatile bags that can withstand different weather conditions and activities. ## Related on Trend Hunter - [Durable Versatile Bags](https://www.trendhunter.com/trends/durable-versatile-bags.md) - [Thoughtful Avid Traveler Luggage](https://www.trendhunter.com/trends/wandrd-transit-travel-line.md) - [Adaptable Three-in-One Bags](https://www.trendhunter.com/trends/ultix-outdoors-superpack.md) - [Compact Purpose-Built Gym Bags](https://www.trendhunter.com/trends/lite-gym-bag.md) - [Personality-Forward Luggage Brands](https://www.trendhunter.com/trends/airs-luggage.md) - [Triple-Style Travel Bags](https://www.trendhunter.com/trends/tefors-ultimatum-bag.md) - [Minimalist Commuter Backpacks](https://www.trendhunter.com/trends/minimalist-commuter-backpack.md) - [Simplistic Repair-Friendly Suitcases](https://www.trendhunter.com/trends/transit-carryon.md) - [Modern Travel Nylon Bags](https://www.trendhunter.com/trends/gry-mattr-weekender-bag.md)