# Advanced Multi-Tasking Facial Serums Shiseido's Multi-Tasking Serum Restores One's Youthful Look By Kalin Ned | Published 2021-03-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/multitasking-serum References: [shiseido](https://www.shiseido.com/ca/en/vital-perfection-liftdefine-radiance-serum-0768614168713.html?cgid=vital-perfection) [Shiseido](https://www.trendhunter.com/trends/ultimune-power-infusing-face-serum) has launched its highly regarded Vital [Perfection](https://www.trendhunter.com/trends/perfection-tox-ampoule) skincare line in Canada and this multi-tasking serum is a must-try for those looking to experiencing revitalized skin and renewed radiance. LiftDefine Radiance Serum is a facial product that provides "[advanced lifting and firming](https://www.trendhunter.com/trends/age-perfect-serum-le-duo) [...] to visibly improve dullness and loss of firmness in four weeks." Individuals are advised to use morning and evening after softener, and massage onto the face and neck. The high-performing multi-tasking serum includes Watercress Extract to encourage collagen production, 4MSK and Vitamin C Ethnyl which balance melanin production, White Lily Extract to purify and detoxify the skin, as well as KURENAI-TruLift Complex with Benibana flower to energize. The LiftDefine Radiance Serum is also powered by the company's proprietary ReNeura Technology++. An inseparable part of Shiseido's Vital Perfection collection, this ingredient is key in assuring the optimal anti-aging results that users are craving. Image Credit: Shiseido ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 25% | Activity: 47% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Multi-tasking Skincare Products:** Opportunity for cosmetic companies to develop more advanced multi-tasking skincare products that improve multiple skin issues at once. - **Use of Natural Extracts in Skincare:** Opportunity for skincare companies to integrate natural extracts with scientifically proven benefits, like Watercress Extract and White Lily Extract, into their products for improved results. - **Incorporation of Proprietary Technologies in Skincare:** Opportunity to invest in developing and incorporating proprietary technologies like Shiseido's ReNeura Technology++ in skincare products for enhanced anti-aging results. ### Who This Affects Most - **Cosmetics Industry:** Opportunity for cosmetics companies to develop and market multi-tasking skincare products using natural extracts and proprietary technologies. - **Skincare Industry:** Opportunity for skincare companies to innovate and improve skincare products by incorporating natural extracts and proprietary technologies. - **Beauty Retail Industry:** Opportunity for beauty retailers to offer and promote advanced multi-tasking skincare products that integrate natural extracts and proprietary technologies to meet customers' needs and preferences. ## Related on Trend Hunter - [Antioxidant Facial Serums](https://www.trendhunter.com/trends/ultimune-power-infusing-face-serum.md) - [Technologically Advanced Skin Serums](https://www.trendhunter.com/trends/ultimune-power-infusing-serums.md) - [Radiance-Improving Night Concentrates](https://www.trendhunter.com/trends/night-concentrate1.md) - [Scientifically Advanced Moisturizers](https://www.trendhunter.com/trends/advanced-cream.md) - [High-Performance Micro-Spot Serums](https://www.trendhunter.com/trends/microspot-serum.md) - [Revitalizing Skin Serums](https://www.trendhunter.com/trends/reversa-multipeptide-concentrate.md) - [Multi-Dimensional Lifting Beauty Products](https://www.trendhunter.com/trends/4d-serum.md) - [Ultra-Luxurious Skincare Serums](https://www.trendhunter.com/trends/the-serum-20.md) - [Japanese-Inspired Longevity Serums](https://www.trendhunter.com/trends/the-longevity-serum.md)