# Herb-Infused Concentrated Cleaners Mrs Meyer's Basil Multi-Surface Concentrate is Earth-Friendly By Rebecca Byers | Published 2015-07-22 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/multisurface-concentrate References: [mrsmeyers](http://www.mrsmeyers.com/basil-multi-surface-concentrate/) Billed as "aromatherapeutic" on top of its environmental benefits, Mrs Meyer's basil multi-surface concentrate can be used on all non-porous surfaces and offers a [natural herb-infused fragrance](https://www.trendhunter.com/trends/pinalen-luxury-scents). 98% naturally derived, the multi-surface concentrate is a handy option to have around the house, cottage or office given its [biodegradable formula](https://www.trendhunter.com/trends/leaf-mineral) and graden-fresh scent. While not pH neutral, the concentrate product has an alkaline pH of 9.0 and 9.5, but becomes "essentially" neutral when properly diluted for cleaning purposes. Mrs Meyer's basil multi-surface concentrate is safe for use on hardwood floors and indoor and outdoor surfaces including kitchen and bathroom. The earth-friendly concentrated cleaner is also available in several other scents including lavender, lemon verbena, geranium, bluebell and rosemary. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 30% | Activity: 24% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Herb-infused Cleaners:** Opportunity to develop new herb-infused cleaning product lines for various surfaces - **Eco-friendly Cleaning Products:** Opportunity to create new biodegradable and eco-friendly cleaning solutions - **Aromatherapeutic Cleaning Products:** Opportunity to create new natural cleaning solutions infused with essential oils ### Who This Affects Most - **Cleaning Products:** Opportunity to develop new concentrated cleaners for non-porous surfaces and offer various natural fragrance alternatives - **Home and Garden:** Opportunity to explore new environmentally safe products for indoor and outdoor use - **Personal Care:** Opportunity to create natural and herb-infused cleaning solutions for personal use ## Related on Trend Hunter - [Natural All-Purpose Cleaners](https://www.trendhunter.com/trends/all-purpose-cleaner-1.md) - [Free-From Household Cleaners](https://www.trendhunter.com/trends/multi-surface-eco-cleaner.md) - [Probiotic-Powered Household Cleaners](https://www.trendhunter.com/trends/probiotic-cleaners.md) - [Plant-Based All-Purpose Cleaners](https://www.trendhunter.com/trends/guests-on-earth-citrus-oasis.md) - [Free-From Springtime Cleaning Products](https://www.trendhunter.com/trends/mrs-meyers-dewdrop.md) - [Summer-Themed Cleaning Products](https://www.trendhunter.com/trends/mrs-meyers-cleaning-products.md) - [All-Natural Air Fresheners](https://www.trendhunter.com/trends/premium-scented-oil-diffuser.md) - [Fragrance-Driven Household Cleaners](https://www.trendhunter.com/trends/element-brooklyns-all-purpose-cleaner.md) - [Essential Oil Cleaning Kits](https://www.trendhunter.com/trends/essential-oil-home-cleaning.md)