# Berry-Hued Hydrating Multisticks Live Tinted's Huestick Captures the Vibrancy of Holi By Laura McQuarrie | Published 2020-04-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/multisticks References: [refinery29](https://www.refinery29.com/en-us/2020/04/9581283/deepica-mutyala-live-tinted-free-huestick-interview) & [livetinted](https://www.livetinted.com/collections/gallery/products/huestick-free) 'Free' is the name of the newest [beauty multistick](https://www.trendhunter.com/trends/lip-cheek-sticks) from [Live Tinted](https://www.trendhunter.com/trends/live-tinted-expands) and it boasts a bold berry color inspired by Holi, India's spring festival of color. The Huestick shares an ultra-creamy vegan-friendly, non-comedogenic, hypoallergenic and ophthalmologist-tested formula that can be used on the eyes, lips or cheeks—and it's packed with [skin-nourishing ingredients](https://www.trendhunter.com/trends/nourishing-hues-collection) like squalane, Vitamins C and E and skincare hero hyaluronic acid. When it was just starting out, Live Tinted was supported by lipstick video from founder Deepica Mutyala going viral, and as a brand with a South Asian founder, Live Tinted is all about encouraging people to embrace their skin tone and embrace the colors that they've been discouraged from wearing. Image Credit: Live Tinted ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 36% | Activity: 27% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Berry-hued Multisticks:** Opportunity for the cosmetics industry to create more hydrating and multi-use makeup products with bold colors. - **Skin-nourishing Ingredients:** Opportunity for the skincare industry to incorporate more nourishing elements like squalane, Vitamins C and E and hyaluronic acid in their products for added value. - **Embracing Skin Tone:** Opportunity for beauty brands to encourage and celebrate diverse skin tones by creating makeup products that cater to a wider range of people. ### Sectors Adopting This - **Cosmetics:** The cosmetics industry can increase sales and meet customer demands by creating hydrating and multi-use makeup products with bold colors. - **Skincare:** The skincare industry has an opportunity to add value to their products by including more skin-nourishing ingredients like squalane, Vitamins C and E and hyaluronic acid. - **Beauty:** Beauty brands can capitalize on the trend of embracing diverse skin tones by creating makeup products that cater to a wider range of people. ## Related on Trend Hunter - [Plant Pigment Beauty Sticks](https://www.trendhunter.com/trends/fluency-beauty.md) - [Powerful Three-in-One Beauty Sticks](https://www.trendhunter.com/trends/threeinone-beauty-stick.md) - [Travel-Friendly Skincare-as-Makeup](https://www.trendhunter.com/trends/milk-makeup-2.md) - [Tween Beauty Sticks](https://www.trendhunter.com/trends/talomi.md) - [Convenient Cosmetic Sticks](https://www.trendhunter.com/trends/lip-cheek-sticks.md) - [pH-Adjusting Blush Sticks](https://www.trendhunter.com/trends/phlush-stick.md) - [Color-Changing Beauty Sticks](https://www.trendhunter.com/trends/color-twister.md) - [Hydrating Multi-Stick Balms](https://www.trendhunter.com/trends/kaja-dewy-bar.md) - [Colorful Hydrating Lip Sticks](https://www.trendhunter.com/trends/tower-28-juicebalm-lip-balms.md)