# High-Tech Multi-Sensory Pop-Ups This Ticketed Perrier-Jouët Pop-Up Was Organized by Bombas & Parr By Rebecca Byers | Published 2016-02-17 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/multisensory-popup References: [eventmagazine](http://www.eventmagazine.co.uk/pictures-perrier-jouets-hi-tech-floral-experience-bompas-parr/brands/article/1383449) Hosted at the London Edition hotel in Soho, the Fleurs des Rêves four-day [multi-sensory pop-up](https://www.trendhunter.com/trends/cafe-gourmand) was an immersive experience featuring color-changing flowers and of course, samples of champagne. Designed in collaboration with multi-sensory event designers [Bompas & Parr](https://www.trendhunter.com/trends/glow-in-the-dark-sushi-bar), the evening feted the Valentine's Day season and aimed to provide an introduction to floriography, the "art of giving more specific meanings to flowers." The set for the [Perrier-Jouët](https://www.trendhunter.com/trends/perrier-jouet-house-of-wonder) Fleurs des Rêves in Soho was inspired by the salons of 1890s Paris and the greenhouses associated with the champagne brand and included video art, psychedelic lighting and a playlist that got more wild as the night went on. The ticketed event invited guests to create their own color-changing flowers, which involved hand-painting petals with thermochromatic ink. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 83% | Activity: 82% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Multi-sensory Experiences:** Creating immersive experiences that engage multiple senses, such as color-changing flowers and interactive art installations. - **Floriography:** Reviving the age-old practice of floriography and giving more specific meanings to flowers as a way to enhance storytelling and customer engagement. - **Thermochromatic Ink:** Utilizing thermochromatic ink to create interactive and customizable elements, such as hand-painting petals to change colors. ### Sectors Adopting This - **Hospitality:** Hotels, restaurants, and event spaces can incorporate multi-sensory pop-ups to enhance guest experiences and differentiate themselves in the market. - **Event Planning:** Event planners and designers can explore the integration of floriography and multi-sensory elements to create unique and engaging experiences for their clients. - **Art and Design:** Artists and designers can experiment with thermochromatic ink and interactive installations to push the boundaries of visual and sensory art experiences. ## Related on Trend Hunter - [Art Deco Theater Pop-Ups](https://www.trendhunter.com/trends/theater-pop-up.md) - [Cherry-Themed Bar Pop-Ups](https://www.trendhunter.com/trends/phlur-and-space-nk.md) - [Parisian Airport Pop-Ups](https://www.trendhunter.com/trends/moet-hennessys-paris-concept.md) - [Multisensory Jazz Pop-Ups](https://www.trendhunter.com/trends/diptyques-orpheon.md) - [Personalized Embroidery Pop-Ups](https://www.trendhunter.com/trends/botanical-atelier.md) - [Retrospective Multisensory Installations](https://www.trendhunter.com/trends/experiential-townhouse.md) - [House Party Pop-Ups](https://www.trendhunter.com/trends/boots-beauty-house-party.md) - [In-The-Dark Cosmetic Pop-Ups](https://www.trendhunter.com/trends/shop-in-the-dark.md) - [Emotive Fragrance Pop-Ups](https://www.trendhunter.com/trends/the-future-of-fragrance.md)