# Optimized Search Engines Google Announced 'Multisearch' Functionality for Image and Text Searches By Colin Smith | Published 2022-04-08 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/multisearch References: [fastcompany](https://www.fastcompany.com/90738851/google-multisearch-image-text-search) & [blog.google](https://blog.google/products/search/multisearch/?_ga=2.178315815.2049592466.1649355520-398820678.1649355520)  Google has announced a new feature called 'Multisearch' that is coming to mobile phones. With Multisearch, users will be able to combine text and images into their searches in order to be more thorough. As more and more sources, products, and companies launch with similar names it can be very difficult to find exactly what you are looking for. Multisearch helps users narrow down this search. To use Multisearch effectively, users must take a picture with 'Google Lens,' the image searching feature on Google, then add text to this image. For example, users can take a picture of a specific chair and then type more specific details, such as a brand name they see on the chair, in order to narrow down specific information related to the search. Image Credit: Google ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 25% | Activity: 43% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Computers](https://www.trendhunter.com/computers) ## Key Themes ### What Makes This Trend Stand Out - **Multisearch Functionality:** The combination of text and image searches will become a popular trend in optimizing search engines, opening up opportunities for the development of more comprehensive search engines. - **Google Lens Integration:** Integration of Google Lens technology into search engines will become a major trend, providing disruptive innovation opportunities for companies looking to incorporate image searching into their business models. - **Narrowed-down Search:** The trend towards narrowing down precise search results will continue to develop, providing disruptive innovation opportunities for companies offering niche search capabilities. ### Sectors Adopting This - **Search Engine:** Search engine companies will have to adapt their products to include the Multisearch functionality to remain competitive, opening up opportunities for disruptive innovation in the search engine market. - **E-commerce:** E-commerce companies will need to incorporate better search functionality in order to allow users to find specific products, providing disruptive innovation opportunities for companies offering advanced search capabilities. - **Artificial Intelligence:** The integration of artificial intelligence into image searching technology and search engines will continue to be a major factor in the development of optimized search engines, providing disruptive innovation opportunities for companies specializing in AI technology. ## Related on Trend Hunter - [Versatile Search Engine Tools](https://www.trendhunter.com/trends/multi-search.md) - [Multi-Search Engine Expansions](https://www.trendhunter.com/trends/multisearch-feature.md) - [Advanced Image-Searching Features](https://www.trendhunter.com/trends/google-4.md) - [Search-Enhancing Drawing Tools](https://www.trendhunter.com/trends/google-8.md) - [AI-Powered Search Engine Features](https://www.trendhunter.com/trends/circle-to-search.md) - [Video-Friendly Search Engines](https://www.trendhunter.com/trends/ask-with-video.md) - [Enhanced Shopping Results](https://www.trendhunter.com/trends/search-engine-1.md) - [AR-Enabled Google Tools](https://www.trendhunter.com/trends/google-7.md) - [Language Translation Search Tools](https://www.trendhunter.com/trends/circle-to-search-tool.md)