# Digital Airport Retailers Auckland Airport Unveiled Plans to Open a Multi-Retailer Digital Mall By Mary Van Puymbroeck | Published 2017-08-22 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/multiretailer-digital-mall References: [futuretravelexperience](http://www.futuretravelexperience.com/2017/08/auckland-airport-to-launch-digital-multi-retailer-mall-in-2018/) & [aucklandairport.co.nz](https://www.aucklandairport.co.nz/shopping) Auckland Airport has unveiled plans for it to open a multi-retailer digital mall. This omni-channel commercial platform will launch in 2018 and will allow passengers to purchase goods from multiple retailers in a single transaction. Passengers will be able to collect their goods from a single collection point in the airport. This multi-retailer digital mall will also allow international guests to complete a transaction and collect their goods at a time convenient for them. Eventually all of the airport's retailers will be able to participate in this program and in time the newly launched '[Strata Club](https://www.trendhunter.com/trends/property-management-inspections-tool)' loyalty program will be implemented into the digital mall. To bring this project to life, Auckland Airport has teamed up with the creators of [Frankfurt Airport's](https://www.trendhunter.com/trends/frankfurt-airport) 'OM³ platform,' AOE. This partnership means Auckland Airports, multi-retailer digital mall will be available online and via mobile devices. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 48% | Activity: 81% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What's Driving This Trend - **Omni-channel Commerce:** The launch of a multi-retailer digital mall at Auckland Airport presents the opportunity to create a seamless shopping experience across online and offline channels. - **Convenience Retail:** The introduction of a single collection point for goods purchased from multiple retailers at the airport opens up possibilities for innovative convenience retail concepts. - **Digital Loyalty Programs:** Integration of Auckland Airport's 'Strata Club' loyalty program into the digital mall showcases the potential for digital innovations in loyalty programs within the retail industry. ### Who This Affects Most - **Airport Retail:** The launch of a multi-retailer digital mall at Auckland Airport highlights the disruptive innovation opportunities in the airport retail industry. - **E-commerce:** The omni-channel commercial platform at Auckland Airport provides insights into the evolving landscape of e-commerce, where offline and online shopping experiences are seamlessly integrated. - **Mobile Technology:** The availability of the multi-retailer digital mall online and through mobile devices demonstrates the potential for mobile technology to revolutionize retail experiences, even in physical spaces like airports. ## Related on Trend Hunter - [Luxury Airport Retail Expansions](https://www.trendhunter.com/trends/schiphol-airport-1.md) - [Digital Travel Retail Experiences](https://www.trendhunter.com/trends/digital-travel-retail.md) - [Airport Retail Media Networks](https://www.trendhunter.com/trends/whsmith-north-america.md) - [Contactless Airport Shops](https://www.trendhunter.com/trends/airport-shop.md) - [Digital Duty-Free Catalogues](https://www.trendhunter.com/trends/skybuys.md) - [In-Airport Toy Retailers](https://www.trendhunter.com/trends/toys-r-us-airport.md) - [Updated Airport Baggage Drops](https://www.trendhunter.com/trends/queenstown-airport.md) - [Regional Airport Retailers](https://www.trendhunter.com/trends/okanagan-co.md) - [Vintage Duty Free Retailers](https://www.trendhunter.com/trends/preloved-boutique-at-lisbon-airport.md)