# Phone-Protecting Beach Towels This Multi-Purpose Beach Towel is Both Stylish and Functional By Mishal Omar | Published 2016-07-12 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/multipurpose-beach-towel References: [businessinsider](http://www.businessinsider.com/the-tillow-beach-towel-grommet-2016-7?utm_source=feedly&utm_medium=webfeeds) & [thegrommet](https://www.thegrommet.com/the-tillow-pillowed-beach-towel?siteID=EHFxW6yx8Uo-WxXPR3oXJyorGHTEiMH7Dw) This multi-purpose beach towel is comfortable and protects the user's belongings. The 'Tillow' was named after a combination of the words "towel" and "pillow" and for good reason -- it comes with a [built-in foam pillow](https://www.trendhunter.com/trends/packable-camp-pillow). This feature makes suntanning much more comfortable for the user and is removable when they need to use the towel to dry off. The multi-purpose beach towel also holds a large pocket that can protect keys, wallets and electronics from the sand. The pocket works as a security feature as well since it can hide the user's belongings from view. The towel even includes a "PVC media window" which allows the user to protect their phone from water while still using it. Additionally, this protective towel has safety and comfort-ensuring features that make it a summer essential. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 57% | Activity: 60% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Multi-purpose Beach Towels:** Disruptive innovation opportunity: Develop beach towels that serve multiple functions to enhance user experience. - **Built-in Foam Pillows:** Disruptive innovation opportunity: Integrate comfortable pillows into various products to improve comfort and convenience. - **Protective Phone Accessories:** Disruptive innovation opportunity: Create innovative phone accessories that provide protection against water damage and enhance usability. ### Where This Applies - **Outdoor Recreation:** Disruptive innovation opportunity: Introduce innovative products that enhance the outdoor recreation experience and provide added convenience. - **Travel and Leisure:** Disruptive innovation opportunity: Develop innovative travel and leisure products that improve comfort, safety, and functionality for consumers. - **Consumer Electronics:** Disruptive innovation opportunity: Design new accessories that offer improved protection and usability for consumer electronics, such as phones and tablets. ## Related on Trend Hunter - [Eco-Conscious Beach Towels](https://www.trendhunter.com/trends/fiveadrift.md) - [Branded Smartphone Parasols](https://www.trendhunter.com/trends/phone-parasol.md) - [Multifunctional Beach Backpacks](https://www.trendhunter.com/trends/bumruk.md) - [Beach Backpack Recliners](https://www.trendhunter.com/trends/beach-backpack-recliner.md) - [Fast-Drying Odor Control Towels](https://www.trendhunter.com/trends/packtowl.md) - [Stylistic Lightweight Beach Shades](https://www.trendhunter.com/trends/the-swim-shady.md) - [Tech-Friendly Beach Chairs](https://www.trendhunter.com/trends/tech-friendly-beach-chair.md) - [Drainable Summer Beach Bags](https://www.trendhunter.com/trends/steele-canvas-1.md) - [Artful Graphic Beach Towels](https://www.trendhunter.com/trends/artist-terry-beach-towel.md)