# Damaged Doll Ads This Multiple Sclerosis Society Campaign Shows There's No Warning By Luisa Amanda Gomes | Published 2010-04-30 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/multiple-sclerosis-society-campaign References: [advertlover](http://advertlover.com/node/4713) & [mssociety.org.uk](http://www.mssociety.org.uk/) This Multiple Sclerosis Society campaign is thought-provoking to say the least. As [MS](https://www.trendhunter.com/trends/burgers-to-beat-ms-campaign) has inconsistent symptoms, the [campaign aims to educate viewers](https://www.trendhunter.com/trends/pick-up-your-poop) on the unpredictability of this mysterious disease. The images used in this Multiple Sclerosis Society campaign are powerful, leaving an indelible impression on the mind. With images like an [uncontrollable doll bladder](https://www.trendhunter.com/trends/unwelcome-home) and the snapped leg of a mannequin, the campaign offers some advice while trying to be reassuring. **Implications** - It's definitely an effective way to teach people about the disease, and may encourage them to learn more about it and help find a cause. These images may be haunting, but they are definitely successful in their purpose. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 3% | Activity: 41% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Charity](https://www.trendhunter.com/charity) ## Key Themes ### What Makes This Trend Stand Out - **Multiple Sclerosis Education:** This trend highlights the need for campaigns and initiatives to educate the public about the unpredictable nature of Multiple Sclerosis. - **Emotional Impact Advertising:** This trend shows the power of using impactful and thought-provoking visuals to create a lasting impression and generate awareness. - **Unconventional Health Campaigns:** This trend demonstrates the effectiveness of unconventional and unsettling imagery to raise awareness about health issues. ### Sectors Adopting This - **Healthcare:** The healthcare industry can utilize these strategies to create educational campaigns for various diseases and conditions. - **Advertising and Marketing:** The advertising industry can adopt impactful visual storytelling techniques to create memorable campaigns for their clients. - **Nonprofit and Advocacy Organizations:** Nonprofit and advocacy organizations can use unconventional approaches to raise awareness about important causes and issues. ## Related on Trend Hunter - [Defiance-Inspired Disease Awareness Campaigns](https://www.trendhunter.com/trends/a-finger-for-hope.md) - [AI-Based Experiential Campaigns](https://www.trendhunter.com/trends/knowthesigns.md) - [Down Syndrome Awareness Campaigns](https://www.trendhunter.com/trends/powerful-national-awareness-campaign.md) - [Disability Awareness Campaigns](https://www.trendhunter.com/trends/thats-my-easterseals.md) - [Mental Health-Supporting Campaigns](https://www.trendhunter.com/trends/the-last-photo.md) - [Unpredictable Festive Ad Campaigns](https://www.trendhunter.com/trends/snowfall.md) - [AI Sun Care Billboards](https://www.trendhunter.com/trends/burnable-billboard.md) - [Emotional Short Films](https://www.trendhunter.com/trends/johnson-johnson.md) - [Domestic Awareness Campaigns](https://www.trendhunter.com/trends/this-is-not-a-home.md)