# Building Block Ads These Multiple Sclerosis Awareness Ads Capture the Feeling of the Illness By Leslie Chen | Published 2011-06-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/multiple-sclerosis-awareness-ads References: [ibelieveinadv](http://www.ibelieveinadv.com/2011/06/multiple-sclerosis-awareness-runner-commuter-office-worker/) & [google](http://www.google.ca/url?sa=t&source=web&cd=1&ved=0CCoQFjAA&url=http://www.colensobbdo.co.nz/&rct=j&q=colenso) Sometimes the use of visuals is more powerful than words and that is exactly what these Multiple Sclerosis Awareness Ads use as a method of sending its message. The images illustrate the bodies of humans as building blocks, depicting people with Multiple Sclerosis as extremely fragile. Created by advertising agency Colenso BBDO, the Multiple Sclerosis Awareness Ads are accompanied by the caption "with MS, you never know what will go next." It feels as if at any moment a block will fall from the human structures in the ads. The nature of the images instill an anxiety that perfectly encapsulates the feeling of the illness. Although hard to capture the essence of a disease in an image, these Multiple Sclerosis Awareness Ads definitely succeed gracefully. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 20% | Activity: 14% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Related on Trend Hunter - [Emotional Short Films](https://www.trendhunter.com/trends/johnson-johnson.md) - [AI-Based Experiential Campaigns](https://www.trendhunter.com/trends/knowthesigns.md) - [Unconventional Health Food Ads](https://www.trendhunter.com/trends/rxbar-ad.md) - [AI Sun Care Billboards](https://www.trendhunter.com/trends/burnable-billboard.md) - [Edible PSA Cookies](https://www.trendhunter.com/trends/diagnosticookies.md) - [Multi-Level Cancer Awareness Campaigns](https://www.trendhunter.com/trends/united-breast-cancer-foundations.md) - [Ice Cream Popsicle Campaigns](https://www.trendhunter.com/trends/devoured-campaign.md) - [Mock Social Good Fashion Ads](https://www.trendhunter.com/trends/not-models-own.md) - [Feel-Good Ad Campaigns](https://www.trendhunter.com/trends/make-life-brighter.md)