# All-Encompassing Grocery Apps Whisk Created a Multiplatform App for Recipes and Grocery Orders By Daniel Johnson | Published 2020-01-07 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/multiplatform-app References: [mobilemarketer](https://www.mobilemarketer.com/news/walmart-instacart-partner-whisk-launch-multiplatform-app/569341/) & [whisk](https://whisk.com/) [Whisk](https://www.trendhunter.com/trends/samsung-food) recently created a new multiplatform app that will allow users to share and find new recipes, as well as create item lists for shopping and order groceries. Nick Holzherr, the head of Whisk, spoke about the new app, "We're trying to fit in with your life rather than trying to make you change the publisher you're using or the retailer you're using." Additionally, the platform is able to add nutritional information to all recipes on to the platform. Whisk's new multiplatform app will also feature integration with voice assistants including [Amazon's](https://www.trendhunter.com/trends/grubhub-multistore-ordering) Alexa and Google Assistant. In order to launch the platform, the company entered into partnerships with a number of prominent suppliers including [Walmart](https://www.trendhunter.com/trends/meredith-corporation), and Amazon, as well as retailers in Europe and Australia. Image Credit: Whisk ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 35% | Activity: 55% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Market](https://www.trendhunter.com/market) ## Key Themes ### What Makes This Trend Stand Out - **Recipe-sharing Apps:** Creating a platform for users to share and find new recipes, disrupting traditional recipe publishers. - **Grocery Ordering Apps:** Allowing users to create item lists for shopping and order groceries, disrupting traditional grocery shopping methods. - **Voice Assistant Integrations:** Integrating with voice assistants like Amazon's Alexa and Google Assistant for seamless user experience, disrupting traditional manual interactions. ### Sectors Adopting This - **Food and Beverage:** Providing new ways for users to explore recipes and order groceries, revolutionizing the food and beverage industry. - **Technology:** Leveraging voice assistants and multiplatform apps for recipe sharing and grocery ordering, leading innovation in the technology sector. - **Retail:** Partnering with major suppliers and retailers to offer integrated grocery ordering services, transforming the retail industry. ## Related on Trend Hunter - [All-in-One Recipe Discovery](https://www.trendhunter.com/trends/niche-recipes.md) - [AI-Powered Food Platforms](https://www.trendhunter.com/trends/samsung-food.md) - [Content-Based Shopping Experiences](https://www.trendhunter.com/trends/recipe-hub.md) - [Smart Grocery Shopping Support](https://www.trendhunter.com/trends/smartchef.md) - [Recipe Sharing Platforms](https://www.trendhunter.com/trends/shoppable-recipe.md) - [Consolidated Food Industry Platforms](https://www.trendhunter.com/trends/food-industry-platform.md) - [Purchasable Grocer Recipe Platforms](https://www.trendhunter.com/trends/family-meals-made-easy-recipe-platform.md) - [Clutter-Free Recipe Apps](https://www.trendhunter.com/trends/manna-cooking.md) - [Unified Grocery Shopping Platforms](https://www.trendhunter.com/trends/connected-stores-1.md)