# Multi-Peptide Hair Serums The Ordinary is Celebrating Two Years of Its Lash and Brow Serum By Lima Kalim | Published 2024-07-23 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/multipeptide-lash-and-brow References: [theordinary](http://theordinary.com/en-ca/multi-peptide-lash-brow-serum-100111.html)  [The Ordinary](https://www.trendhunter.com/trends/lash-curl-finisher) is celebrating two years of its viral product, the Multi-Peptide Lash and Brow Serum, by offering free delivery. The celebratory promotion is available solely for the Multi-Peptide Lash and Brow Serum and will run from July 15th to July 31st, 2024. This serum is a lightweight, non-greasy, water-based formula that gives brows and lashes a fuller, thicker growth. The nourishing serum is meant to be used twice daily. Additionally, the product is free of alcohol, oil, silicone, and gluten, vegan, and cruelty-free. It includes [11 active ingredients, four peptide complexes](https://www.trendhunter.com/trends/affordable-peptide-treatments), and various natural extracts that help the serum to nourish and protect brows and eyelashes. By celebrating a popular product with free delivery, The Ordinary aims to boost sales and enhance brand loyalty, attracting both new and returning customers with this special offer. Image Credit: The Ordinary ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 66% | Activity: 69% | Freshness: 26% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Vegan Beauty Products:** There is increasing consumer demand for beauty products free from animal-derived ingredients, capturing the growing vegan lifestyle market. - **Clean Beauty:** Products that are free from alcohol, oil, silicone, and gluten address the rising consumer concerns over harmful chemicals in personal care items. - **Peptide Skincare:** Skincare products featuring peptide complexes are thriving due to their effectiveness in promoting cellular regeneration and anti-aging benefits. ### Sectors Adopting This - **Cosmetics:** The cosmetics industry is diversifying with serums and other treatments that combine science-backed formulations and clean ingredients for enhanced effectiveness. - **E-commerce:** Online retail is benefiting from promotional strategies like free delivery that drive higher engagement and sales during specific marketing campaigns. - **Health and Wellness:** Health-conscious consumers are gravitating towards personal care products that offer both efficacy and safety, free from potentially harmful substances. ## Related on Trend Hunter - [Lash-Enhancing Gel Coats](https://www.trendhunter.com/trends/lash-curl-finisher.md) - [Lash Enhancing Peptide Serums](https://www.trendhunter.com/trends/lash-enhancing-peptide-serum.md) - [Revolutionary Eyebrow Serums](https://www.trendhunter.com/trends/browbond-building-serum.md) - [Daily Lash Growth Serums](https://www.trendhunter.com/trends/daily-practices.md) - [Vegan Eyebrow Serums](https://www.trendhunter.com/trends/sweed-brow-serum.md) - [Efficient Lash-Enhancing Products](https://www.trendhunter.com/trends/renewing-lash-serum.md) - [Peptide Wrinkle Solutions](https://www.trendhunter.com/trends/argireline-serum.md) - [Next-Gen Lash Serums](https://www.trendhunter.com/trends/groa.md) - [Irritant-Free Lash Serums](https://www.trendhunter.com/trends/neora.md)