# Contemporary Multimedia Exhibitions Coco Capitán is Hosting a Youthful Exhibition in Seoul By Kalin Ned | Published 2018-08-02 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/multimedia-exhibition References: [hypebeast](https://hypebeast.com/2018/8/coco-capitan-exhibition-daelim-museum-seoul) & [daelimmuseum.org](https://www.daelimmuseum.org/eng/index.do) Emerging talent [Coco](https://www.trendhunter.com/trends/coco-plum-island-resort) Capitán's work is the subject of a multimedia exhibition in Seoul's Daelim Museum. The event is titled 'Is It Tomorrow Yet?' and it presents the audience with a total of 150 works that touch on a number of pop cultural themes — specifficaly ones that are largely associated with a youthful generation. Coco Capitán works in a number of mediums to get her point across. Last year, the emerging artist worked alongisde Alessandro Michele for [Gucci's](https://www.trendhunter.com/trends/gucci-visions) Fall/Winter 2017 campaign. It has become an evident fact that the luxe fashion label is dedicated to supporting artistic talent. It is interesting to find out how the collaboration with a global brand of Gucci's callibre affected Coco's multimedia exhibition presentation in Seoul, if at all. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 59% | Activity: 52% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Youthful Multimedia Exhibitions:** The 'Is It Tomorrow Yet?' exhibition in Seoul showcases the trend of multimedia exhibitions that target a youthful audience. - **Pop Cultural Themes:** The 'Is It Tomorrow Yet?' exhibition highlights the trend of using pop cultural themes as inspiration for artistic works in multimedia exhibitions. - **Collaboration with Fashion Brands:** Coco Capitán's collaboration with Gucci for their Fall/Winter 2017 campaign demonstrates the trend of artists working with fashion brands to showcase their multimedia exhibitions. ### Where This Applies - **Art Galleries and Museums:** Art galleries and museums can incorporate multimedia exhibitions with youthful themes to attract a wider audience and engage with a younger generation. - **Fashion and Luxury Brands:** Fashion and luxury brands can collaborate with artists to support their work and create innovative experiences through multimedia exhibitions. - **Advertising and Marketing:** Advertising and marketing agencies can explore partnerships with artists to create multimedia exhibition campaigns that capture the attention of the younger demographic. ## Related on Trend Hunter - [Modern Museum Solo Debuts](https://www.trendhunter.com/trends/fangirl.md) - [4D Designer Exhibitions](https://www.trendhunter.com/trends/gucci-visions.md) - [Luxury Brand Legacy Exhibitions](https://www.trendhunter.com/trends/designer-of-dreams.md) - [Major High Fashion Exhibitions](https://www.trendhunter.com/trends/from-the-heart-to-the-hands.md) - [Contemporary Fashion Retrospectives](https://www.trendhunter.com/trends/balenciaga-by-demna.md) - [Bamboo-Focused Luxury Fashion Exhibitions](https://www.trendhunter.com/trends/decoding-an-icon.md) - [Concept-Driven Retail Experiences](https://www.trendhunter.com/trends/miya-ando-x-saint-laurent.md) - [Collaborative Designer Art Exhibitions](https://www.trendhunter.com/trends/just-like-heaven-art-exhibition.md) - [Incredibly Bold Design Exhibitions](https://www.trendhunter.com/trends/memphis-miami.md)