# Racetrack-Topped Cruise Ships This Luxury Cruise Ship Will Feature a Multilevel Racetrack By Katherine Pendrill | Published 2016-03-30 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/multilevel-racetrack References: [mashable](http://mashable.com/2016/03/30/norwegian-joy-racetrack/?utm_source=feedly&utm_medium=webfeeds) & [ncl](https://www.ncl.com/norwegian-joy) [Norwegian Cruise Lines](https://www.trendhunter.com/trends/norwegian-cruise-line-nfts) recently announced that its newest ship will be equipped with a multilevel racetrack. Luxury cruise ships often feature amenities such as pools, theaters and shops, however this ship will be the first with a full-sized racetrack onboard. The new ship is called the 'Norwegian Joy' and it will be large enough to accommodate 3,900 guests at a time. In addition to its VR theater, park and shopping district, the ship will also feature a multilevel racetrack. This two-level track will allow guests to race around the top deck of the luxury liner while competing against others for the fastest time. While the idea of a racetrack at sea may sound a bit over-the-top, the extravagant attraction demonstrates the growing demand for new and [innovative cruise ship attractions](https://www.trendhunter.com/trends/star-of-the-seas1). ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 63% | Activity: 81% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Ultra Luxury](https://www.trendhunter.com/ultraluxury) ## Key Themes ### What Makes This Trend Stand Out - **Multilevel Amenity Design:** Cruise ship and luxury hotel designers may find disruption opportunities in creating imaginative amenities such as racetracks, zip lines, and rock climbing walls. - **Interactive Entertainment Experience:** Cruise ship and theme park planners can offer immersive entertainment experiences by incorporating virtual reality (VR) theaters and shooting simulators. - **Luxury Adventure Tourism:** The growing demand for cruise liners featuring sporty activities such as races and rock climbing signals an exciting opportunity for tourism entrepreneurs to create a variety of upscale adventure excursions. ### Sectors Adopting This - **Hospitality:** Cruise and hotel companies may analyze customer feedback on luxury amenities to design and develop new, novel features that exceed guests' expectations. - **Entertainment:** Entertainment and media companies may develop new interactive activities such as virtual reality (VR) games and multisensory experiences that appeal to a wide range of consumers. - **Travel and Tourism:** Tourism entrepreneurs may capitalize on the growth of adventure travel by developing a range of products such as rock-climbing tours, kayaking trips, and offshore racing schools. ## Related on Trend Hunter - [Entertainment-Focused Cruise Ships](https://www.trendhunter.com/trends/carnival-celebration.md) - [Metaverse-Enabled Cruise Ships](https://www.trendhunter.com/trends/celebrity-cruises-1.md) - [Luxurious Transcending Cruise Ships](https://www.trendhunter.com/trends/seven-seas-prestige.md) - [Next-Level Family-Friendly Cruise Ships](https://www.trendhunter.com/trends/legend-of-the-seas.md) - [Horseshoe Pool Cruise Ships](https://www.trendhunter.com/trends/silver-nova.md) - [Residential Cruise Ships](https://www.trendhunter.com/trends/storylines-residential-cruise-ship.md) - [Cruise Industry NFTs](https://www.trendhunter.com/trends/norwegian-cruise-line-nfts.md) - [Adventure-Themed Cruises](https://www.trendhunter.com/trends/disney-treasure.md) - [Love Boat-Inspired Luxury Cruises](https://www.trendhunter.com/trends/sun-princess.md)