# Bowl-Packaged Rice Products The Bibigo Multigrain Rice Bowls are Launching in tour Varieties By Michael Hemsworth | Published 2022-11-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/multigrain-rice-bowls References: [foodbev](https://www.foodbev.com/news/bibigo-adds-multigrain-rice-bowls-to-its-portfolio/) & [bibigousa](https://www.bibigousa.com)  The Bibigo multigrain rice bowls are launching as a new [ready-to-prepare grain product](https://www.trendhunter.com/trends/rice-sides) perfect for consumers seeking an easier way to enjoy freshly prepared rice from home or anywhere with a microwave. The rice product is crafted with a non-GMO recipe that comes packaged in a bowl rather than the [conventional pouch](https://www.trendhunter.com/trends/tilda-easy-meals) to allow for a steaming cooking capability. The rice is ready to eat in just 90-seconds to make it the perfect [side dish for enjoyment at lunch](https://www.trendhunter.com/trends/bonduelle-lunch-bowls) or with a mid-week meal. The Bibigo multigrain rice bowls come in four flavor varieties to choose from including Brown Rice & Jasmine Rice, Brown Rice & Quinoa with Garlic, Brown Rice, Wild Rice & Red Rice with Onion, and Brown Rice & Wild Rice with Garlic. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 33% | Activity: 30% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Bowl-packaged Grain Products:** The trend of packaging grain products in bowls allows for a steaming cooking capability and convenience for consumers - **Ready-to-prepare Meals:** The trend of ready-to-prepare meals provides consumers with an easier way to enjoy freshly prepared food from home or anywhere with a microwave - **Non-gmo Products:** The trend of non-GMO products addresses concerns over genetically modified ingredients and allows companies to tap into a growing market of health-conscious consumers ### Where This Applies - **Food Packaging Industry:** The food packaging industry can benefit from producing innovative bowl-packaged products for companies interested in standing out in the market - **Meal Kit Delivery Services:** Meal kit delivery services can utilize the trend of ready-to-prepare meals to offer more convenient options to their subscribers - **Healthy Food Industry:** The healthy food industry can leverage the trend of non-GMO products to appeal to a growing market of health-conscious consumers who prioritize using natural ingredients ## Related on Trend Hunter - [One-Minute Rice Cups](https://www.trendhunter.com/trends/minute-rice-cups.md) - [Foodie-Friendly Rice Cups](https://www.trendhunter.com/trends/riviana-foods-minute-rice-cups.md) - [Convenience-Focused Meal Expansions](https://www.trendhunter.com/trends/singleserve-rice-cup.md) - [Pouch-Packaged Supergrain Meals](https://www.trendhunter.com/trends/supergrain-bowls.md) - [High-Quality Microwaveable Rice Pouches](https://www.trendhunter.com/trends/merchant-gourmet-rice-pouches.md) - [Street Food-Inspired Rice Bowls](https://www.trendhunter.com/trends/street-food-rice-dishes.md) - [Heat-and-Eat Fakeaway Rices](https://www.trendhunter.com/trends/readytoheat-rice.md) - [Flavorfully Spiced Rice Dishes](https://www.trendhunter.com/trends/chipotle-jasmine-rice.md) - [Authentic Flash-Frozen Rice Dishes](https://www.trendhunter.com/trends/simply-so-rice.md)