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# Healthy Multigrain Pizzas
Domino's Korea's Sweet Potato Pizza Crust Contains 15 Different Grains

By Laura McQuarrie | Published 2015-06-04 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/multigrain-pizza
References: [brandeating](http://www.brandeating.com/2015/05/dominos-korea-debuts-healthy-multigrain-pizza.html) & [dominos.co.kr](http://www.dominos.co.kr/)

No matter how many vegetables you put on top of a pizza, indulging in a slice often feels like you're eating junk food—so [Domino's](https://www.trendhunter.com/trends/happy-new-year-dumplings-pizza) South Korea is helping consumers reshape their thoughts with its new multigrain pizza.

The '15 Kinds of Multi-Grain Dough Sweet Potato Pizza' is as straightforward as it sounds, made with a crust of ingredients like barley, black rice, brown rice, white beans, perilla and more. The top of this pizza contains a pureed sweet potato and pumpkin mousse, garnished with almonds, bacon, cheese and parsley. The multigrain pizza is being promoted from a health perspective, noting the vitamins, minerals and fiber that will help to aid with digestion and the maintenance of good health.

Whether it's introducing an [exotic stuffed pizza crust](https://www.trendhunter.com/trends/parmesan-stuffed-crust-pizza), unusual toppings or new ways to order pizza, Domino's always proves to be on the forefront of delivering what will delight consumers.

## Trend Insights (Trend Hunter)

- Score: 1.8/10
- Popularity: 25% | Activity: 21% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial
- Top markets: Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health)

## Key Themes

### What's Driving This Trend

- **Multigrain Pizza:** Disruptive Innovation Opportunity: Explore the use of unique and nutritious grains in pizza crusts to cater to health-conscious consumers.
- **Health-focused Fast Food:** Disruptive Innovation Opportunity: Develop healthier fast food options, like Domino's multigrain pizza, to cater to consumer demand for nutritious choices on-the-go.
- **Innovative Pizza Toppings:** Disruptive Innovation Opportunity: Experiment with unusual and exotic toppings on pizzas to offer unique flavor experiences and differentiate from competitors.

### Who This Affects Most

- **Fast Food:** Disruptive Innovation Opportunity: Reimagine traditional fast food menus to include healthier options and capitalize on the growing trend of health-conscious eating.
- **Food Delivery:** Disruptive Innovation Opportunity: Develop innovative delivery systems or technologies to ensure pizza and other fast food products are delivered with optimal quality and freshness.
- **Snack Food:** Disruptive Innovation Opportunity: Create nutritious and convenient snack options, like multigrain pizzas, to cater to the increasing demand for healthier snacking alternatives.

## Related on Trend Hunter

- [Green Tea Pizza Doughs](https://www.trendhunter.com/trends/pizza-maru.md)
- [Premium City-Themed Pizzas](https://www.trendhunter.com/trends/blockbuster-quattro-pizza.md)
- [Nutrition-Minded Pizzeria Items](https://www.trendhunter.com/trends/dominos-menu-items.md)
- [Indulgent Korean Pizzas](https://www.trendhunter.com/trends/special-quattro.md)
- [Protein-Rich Pizza Crusts](https://www.trendhunter.com/trends/protein-crust-pizza.md)
- [High-Protein Frozen Pizzas](https://www.trendhunter.com/trends/stonebaked-pizzas.md)
- [Anime-Inspired Pizzas](https://www.trendhunter.com/trends/pokemon-poke-ball-pizza.md)
- [Satisfying Protein-Packed Pizzas](https://www.trendhunter.com/trends/blaze-pizza-proteinzza.md)
- [Potato-Powered Pizza Crusts](https://www.trendhunter.com/trends/french-fry-style-crust-pizza.md)
