# Fortified Multigrain Baby Cereals The SMA Nutrition Little Steps Multigrain Cereals are Tasty By Michael Hemsworth | Published 2022-08-16 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/multigrain-cereals References: [foodbev](https://www.foodbev.com/news/nestles-sma-brand-launches-multigrain-cereals-for-babies/) & [nestle.mt](https://www.nestle.com.mt/brands/baby-foods/sma)  The [SMA Nutrition](https://www.trendhunter.com/trends/little-steps-plantygrow) [Little Steps](https://www.trendhunter.com/trends/organic-oatmeal-baby-cereal) Multigrain Cereals are a new line of products arriving in the UK for parents to provide to their little ones as a tasty yet nutritious option. The cereals from the Nestlé-owned brand includes the Little Steps Multigrain Cereals Oat, Barley & Wheat and the Little Steps Multigrain Cereals with Fruit, which are for babies aged six-months and toddlers aged 12-months, respectively. The cereals are free from added sugars and fortified with essential nutrients. This includes iron to support normal cognitive development in young children. Marketing Director for [Nestlé Nutrition](https://www.trendhunter.com/trends/nesquik-minis) Ingrid Hayes commented on the new SMA Nutrition Little Steps Multigrain Cereals saying, "We have developed Little Steps Multigrain Cereals to provide parents with the reassurance that they are giving their little one a healthy start to the day. Little Steps Multigrain Cereals contain no added sugar and are fortified with iron and other nutrients such as vitamin C and thiamin, at an affordable per serving price point.” ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 13% | Activity: 36% | Freshness: 12% - Audience gender: 10% men, 90% women - Primary generations: Gen Alpha, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Fortified Baby Foods:** Innovative fortified baby food products like Little Steps Multigrain Cereals are delivering added nutrients for children's healthy development. - **Sugar-free Foods:** Trend towards sugar-free baby foods like the SMA Nutrition Little Steps Multigrain Cereals, is responding to parents’ health-conscious food preferences. - **Functional Foods:** Functional baby foods like Little Steps Multigrain Cereals with fortified nutrients offer parents even more options in nutrition for their children. ### Industries Being Reshaped - **Infant Food Industry:** New fortified and sugar-free baby foods like Little Steps Multigrain Cereals represent disruptive innovation opportunities in the baby food industry. - **Functional Foods Industry:** The trend towards functional foods like Little Steps Multigrain Cereals with added nutrients presents opportunities in the functional foods industry to meet increasing demand for nutritious food products. - **Consumer Packaged Goods Industry:** Consumer demand for healthier, nutritious and functional foods for their children is driving innovation in the Consumer Packaged Goods industry and providing opportunities for new products like Little Steps Multigrain Cereals. ## Related on Trend Hunter - [Plant-Based Toddler Drinks](https://www.trendhunter.com/trends/little-steps-plantygrow.md) - [Ancient Grain Baby Cereals](https://www.trendhunter.com/trends/organic-oatmeal-baby-cereal.md) - [Baby-Safe Cereals](https://www.trendhunter.com/trends/else-nutrition.md) - [Age-And-Stage Appropriate Snack Lines](https://www.trendhunter.com/trends/little-bellies1.md) - [Low-Sugar Multigrain Cereals](https://www.trendhunter.com/trends/rice-krispies-multigrain-shapes.md) - [Nutritious Multi-Stage Child Foods](https://www.trendhunter.com/trends/organix-products.md) - [Nutritionally Minded Breakfast Cereals](https://www.trendhunter.com/trends/new-nestl-cereals.md) - [Nutritious Kids Breakfast Lines](https://www.trendhunter.com/trends/little-spoon.md) - [Organic Baby Cereals](https://www.trendhunter.com/trends/organic-oat-baby-cereal.md)