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# Magnetic Multi-Functional Straps
The Dual by Zenlet Accommodates One's Badge and Phone

By Kalin Ned | Published 2024-01-10 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/multifunctional-strap
References: [kickstarter](https://www.kickstarter.com/projects/zenlet/the-dual-from-work-to-leisure-in-a-snap?ref=section-homepage-view-more-discovery-p2)

![Magnetic Multi-Functional Straps](https://cdn.trendhunterstatic.com/thumbs/523/multifunctional-strap.jpeg)

The Dual by Zenlet is a multi-functional strap that seamlessly carries one's phone and badge. The product, hailing from Taipei City, Taiwan, offers instant snap-on functionality for hands-free convenience. In addition to the Instant [Snap](https://www.trendhunter.com/trends/snap-luna-matteo-actuators), the design also boasts [Vegan Buffer Leather](https://www.trendhunter.com/trends/lyden-duo-series) for phone protection, and a single-handed detach mechanism for easy phone removal.

The use of high-quality [Fidlock SNAP](https://www.trendhunter.com/trends/bitplay-fidlock-watch-band) ensures secure phone attachment during movement. The Dual also incorporates Dual-Sided Tap & Go technology, allowing for contactless card storage on both sides of the badge. The modular design offers user-defined functions, such as Cache Slide for business cards or cash notes, and customizable panels for personal expression.

The multi-functional strap is adjustable and prioritizes comfort and functionality as it can effortlessly transition from vertical to horizontal, meeting various needs.

Image Credit: Zenlet

## Trend Insights (Trend Hunter)

- Score: 4.9/10
- Popularity: 81% | Activity: 45% | Freshness: 20%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### Why This Trend Is Growing

- **Multi-functional Straps:** The Dual by Zenlet is a multi-functional strap that seamlessly carries one's phone and badge.
- **Instant Snap-on Functionality:** The Dual by Zenlet offers instant snap-on functionality for hands-free convenience.
- **Dual-sided Tap & Go Technology:** The Dual by Zenlet incorporates Dual-Sided Tap & Go technology, allowing for contactless card storage on both sides of the badge.

### Industries Being Reshaped

- **Mobile Accessories:** The Dual by Zenlet introduces a new multi-functional strap for carrying smartphones, creating a disruptive innovation opportunity for the mobile accessories industry.
- **Badge Accessories:** The Dual by Zenlet combines phone and badge functionality in a single strap, presenting a disruptive innovation opportunity for the badge accessories industry.
- **Personalization Technology:** The modular and customizable design of the Dual by Zenlet allows for user-defined functions and personal expression, opening up a disruptive innovation opportunity for the personalization technology industry.

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