# Multi-Functional Soaps Lush Announces Two New Soap Options—rhubarb & Custard and Lotus Flower By Kalin Ned | Published 2020-09-10 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/multifunctional-soap References: [lush](https://www.lush.ca/en/new/new-products/) Beloved self-care brand [Lush](https://www.trendhunter.com/trends/soap-art) is introducing two new multi-functional soaps to its roster of products. The products are not only successful in keeping you clean, but they also introduce [nourishing benefits to one's skin](https://www.trendhunter.com/trends/skincare-makeup). The first of the brand's new multi-functional soap offerings is 'Rhubarb and Custard.' Carrying a "tasty tart scent," the product was inspired by the sweet fragrance of Juicy Fruit gum. In addition to being antibacterial, the soap introduces a high dose of Vitamin C to one's skin, alongside fair-trade cocoa butter, organic castor oil, extra virgin olive oil, and soy milk for a moisturizing effect. Other ingredients include a touch of Brazilian orange and bergamot. The second of Lush's multi-functional soaps is the 'Lotus Flower,' which captures attention with "a [fresh and floral scent](https://www.trendhunter.com/trends/just-peachy-soap-bar)." The product is packed with ingredients that are rich in Vitamin B and C. The soap is also enhanced with polishing lotus root, luminous rice bran oil, hydrating fair trade organic cocoa butter, and softening organic castor oil Image Credit: Lush ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 62% | Activity: 61% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Multi-functional Soaps:** Lush introduces multi-functional soaps that provide nourishing benefits to the skin. ### Where This Applies - **Self-care:** Self-care industry can explore the potential of multi-functional soaps to offer enhanced skincare benefits. - **Cosmetics:** Cosmetics industry can innovate by developing multi-functional soap options with unique scents and skin-nourishing ingredients. - **Organic Skincare:** Organic skincare industry can leverage multi-functional soaps to provide natural and nourishing skincare solutions. ## Related on Trend Hunter - [Whimsical Artist-Inspired Soap Collections](https://www.trendhunter.com/trends/soap-art.md) - [Seaweed-Inspired Soapless Cleansers](https://www.trendhunter.com/trends/soapless-cleanser.md) - [Chia-Studded Soaps](https://www.trendhunter.com/trends/exfoliating-soap-bar.md) - [Collectible Girl Group Soaps](https://www.trendhunter.com/trends/lush-x-katseye.md) - [Easter-Inspired Body Care Ranges](https://www.trendhunter.com/trends/seasonal-easter-lineup.md) - [Festive Moldable Soaps](https://www.trendhunter.com/trends/bath-body-works-shapeable-soap.md) - [Fragrance-Forward Bodycare](https://www.trendhunter.com/trends/fragrance-forward-bodycare.md) - [Uplifting Sweet-Scented Soaps](https://www.trendhunter.com/trends/just-peachy-soap-bar.md) - [Skin-Loving Cruelty-Free Cosmetics](https://www.trendhunter.com/trends/skincare-makeup.md)