# Multi-Functional Skincare Treatments Beija Flor Naturals' Products Boast a Brazilian Butter Blend By Kalin Ned | Published 2020-07-28 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/multifunctional-skincare1 References: [beijaflornaturals](https://www.beijaflornaturals.com/pages/our-story) & [beijaflornaturals](https://www.beijaflornaturals.com/collections/face) Beija Flor Naturals is a Black-owned, California-based business that boasts multi-functional skincare and haircare treatments. Stevonne Ratliff, who "suffered from hypo- and hyperpigmentation, and a number of [other] skin sensitivities," founded the brand to address her personal woes, as well as to help those with similar problems. [Beija Flor Naturals'](https://www.trendhunter.com/trends/beija-flor-elastibody-oil) multi-functional skincare and haircare line relies on all-natural formulations and [ingredients sourced from Brazil](https://www.trendhunter.com/trends/gente-body-care). The [Amazon](https://www.trendhunter.com/trends/kuumba) Antioxidant Treatment, for example, boasts a blend of Cupacu, Murumuru, Passion Fruit, and Acai. Aside from being anti-aging, the product also "fades acne-related skin blemishes and treats eczema and psoriasis." This offering is said to pair perfectly with the Acai Mango Lotion which is a daytime moisturizer that features Mango and Acai extracts, as well as Murumuru Butter, Rosemary, and Orange Essential Oils. Image Credit: Beija Flor Naturals ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 87% | Activity: 90% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Multi-functional Skincare:** The trend to create skincare products for multiple uses and functions, rather than just one, is growing fast. An opportunity for companies to create multi-functional products that cater to a variety of skin types and needs, and that combine natural ingredients and anti-aging properties. - **All-natural Formulations:** There is a growing trend towards using more natural and organic ingredients in skincare products. An opportunity for companies to use sustainable sourcing to create all-natural formulations that cater to eco-conscious consumers. - **Niche Skincare:** With an increased focus on inclusivity and diversity, there is a growing demand for niche skincare products that cater to specific skin types and needs. An opportunity for companies to create targeted skincare products that cater to specific demographics. ### Who This Affects Most - **Beauty and Personal Care:** The beauty and personal care industry can capitalize on the trend of multi-functional skincare products by creating all-in-one beauty products that cater to a variety of skin types with sustainably sourced, all-natural formulations. - **E-commerce:** The e-commerce industry has the opportunity to expand its customer base by offering niche skincare products through online platforms that cater to specific skin types and concerns. - **Sustainability:** The sustainability industry can create innovative sourcing solutions that support the use of all-natural, organic ingredients in skincare products that are eco-friendly. ## Related on Trend Hunter - [Guyanese Botanical Skincare Brands](https://www.trendhunter.com/trends/botanical-skincare-brand.md) - [Collagen-Boosting Bodycare Kits](https://www.trendhunter.com/trends/beija-flor-body-oasis.md) - [Indulgent Skin-Nourishing Creams](https://www.trendhunter.com/trends/nutrius-brazilian-body-butter.md) - [African Botanical Skincare](https://www.trendhunter.com/trends/lovemore.md) - [African-Inspired Skincare Expansions](https://www.trendhunter.com/trends/ezali-face-care-collection.md) - [Results-Driven Natural Skincare](https://www.trendhunter.com/trends/britto-skin.md) - [Revitalizing Melanin-Targeted Skincare](https://www.trendhunter.com/trends/brownkind.md) - [Superfruit Bodycare Collections](https://www.trendhunter.com/trends/acerola-cherry-collection.md) - [Elasticity-Enhancing Body Oils](https://www.trendhunter.com/trends/beija-flor-elastibody-oil.md)