# Multi-Functional Concept Spaces Rachel Schechtman's STORY Embraces the Spirit of Entrepreneurship By Kalin Ned | Published 2018-07-05 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/multifunctional-concept References: [design-milk](https://design-milk.com/exploring-future-workspaces-work-space-story/) & [thisisstory](https://thisisstory.com) Located in Manhattan, New York, this multi-functional concept space is the brainchild of Rachel Schechtman. It is an entrepreneurial practice that acts as a gallery and a co-working space, as well as a retail shop. The project is constantly evolving as the founder embraces the notion of social media stories, posted by users of [Instagram](https://www.trendhunter.com/trends/word-oh-mouth), [Snapchat](https://www.trendhunter.com/trends/egypt-augmented), [Facebook](https://www.trendhunter.com/trends/facebook-verified) and the like. The multi-functional concept is appropriately dubbed STORY and the decor changes every four to eight weeks as Rachel Schechtman partners up with different creatives and businesses to explore a new landscape. In a recent collaboration, the business explored "the future of workspaces" with a Work/Space STORY. This dynamic approach allows the multi-functional concept space to offer consumers a glimpse into the ever-changing landscape of industries, thus satisfying curiosity, aesthetic needs and ensuring returning customers. ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 95% | Activity: 92% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Multi-functional Concept Spaces:** Opportunity to create versatile spaces that cater to multiple needs and interests, from retail to co-working. - **Evolution Through Collaboration:** Collaborating with different creatives and businesses can lead to constant innovation and new experiences for customers. - **Interactive Social Media Experiences:** Combining physical spaces with social media platforms can create engaging experiences and drive customer involvement. ### Who This Affects Most - **Retail:** Opportunity to create immersive shopping experiences that evolve over time. - **Co-working:** Opportunity to design flexible and dynamic workspaces that foster creativity and collaboration. - **Experience-based Marketing:** Opportunity to leverage social media engagement to create interactive brand experiences. ## Related on Trend Hunter - [Multi-Purpose Commercial Spaces](https://www.trendhunter.com/trends/multipurpose-commercial-space.md) - [Community-Centric Headquarters](https://www.trendhunter.com/trends/communitycentric-design.md) - [Adaptive Community Spaces](https://www.trendhunter.com/trends/spark-of-hudson.md) - [Curated Store Concepts](https://www.trendhunter.com/trends/target-soho-store.md) - [Redesigned Hybrid Offices](https://www.trendhunter.com/trends/hybrid-office1.md) - [Contemporary Dynamic Workspaces](https://www.trendhunter.com/trends/officetopia.md) - [Cozy Mixed-Use Gathering Spaces](https://www.trendhunter.com/trends/mixeduse-gathering-space.md) - [Residence-Transformed Workspaces](https://www.trendhunter.com/trends/besoike-only.md) - [Collaborative Bright Office Spaces](https://www.trendhunter.com/trends/spring-office-loft.md)