# Cheesy 3D Chips These Zesty New Tortilla Chips Feature a Multidimensional Shape By Katherine Pendrill | Published 2015-10-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/multidimensional-shape References: [brandeating](http://www.brandeating.com/2015/09/review-doritos-jacked-3d-bacon-cheddar-ranch-chips.html) & [fritolay](http://www.fritolay.com/snacks/product-page/doritos/doritos-jacked-bacon-cheddar-ranch-flavored-tortilla-snacks) [Doritos](https://www.trendhunter.com/trends/doritos-twisted-queso) released a new type of cheese-covered tortilla chips that features a multidimensional shape. While the majority of potato chips are round, Doritos has always been known for its iconic triangle-shaped chips. The brand's newest flavor puts a multidimensional spin on the familiar snack. The new 'Jacked 3D Bacon Cheddar Ranch Chips' boast a multidimensional shape that mimics the iconic triangle pieces. Each chip features several walled segments that add greater depth than a normal tortilla chip. The unusual shape gives the chip a maze-like design and a delightfully crunchy texture. The chips are also coated in a bacon cheddar ranch seasoning, which gives them a bold and cheesy flavor. The multidimensional chips put a fun spin on the classic cheese-covered snack. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 38% | Activity: 28% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Multidimensional Snacks:** The trend of creating snacks with multidimensional shapes is an opportunity for companies to add visual interest and unique texture to their products. - **Iconic Shape Reinvention:** Reimagining the shape of a classic snack, like the triangular Doritos chips, can create a disruptive innovation opportunity to capture consumer attention. - **Bold Flavor Combinations:** Developing unique and bold flavor combinations, such as bacon cheddar ranch, can offer a disruptive innovation opportunity for companies to differentiate their products in the snack industry. ### Sectors Adopting This - **Snack Food:** The snack food industry can explore multidimensional shapes and innovative flavor combinations to create new and exciting products for consumers. - **Food Packaging:** With the rise of multidimensional snacks, the food packaging industry can develop packaging solutions that effectively showcase and protect these unique shapes. - **Marketing and Advertising:** Brands can leverage the trend of iconic shape reinvention through creative marketing and advertising strategies that highlight the unique features of their products. ## Related on Trend Hunter - [Summertime Celebration Snack Chips](https://www.trendhunter.com/trends/doritos-twisted-queso.md) - [3D Potato Bites](https://www.trendhunter.com/trends/3d-potato-bites.md) - [90s-Inspired Tortilla Chips](https://www.trendhunter.com/trends/doritos-jumpin-jack-cheese.md) - [Multi-Layered Potato Snacks](https://www.trendhunter.com/trends/lays-layers.md) - [Mexican Cuisine Snack Chips](https://www.trendhunter.com/trends/tostitos-mexican-style-three-cheese-chips.md) - [Sensorial 4D Chips](https://www.trendhunter.com/trends/levels-by-brent-rivera.md) - [Pizza-Flavored Tortilla Chips](https://www.trendhunter.com/trends/doritos-loaded-pepperoni-pizza.md) - [Ranch-Flavored Chip Nachos](https://www.trendhunter.com/trends/doritos-notchos.md) - [Tangy Multi-Flavor Snack Chips](https://www.trendhunter.com/trends/doritos-collisions-tangy-pickle-and-cool-ranch.md)