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# Whimsical Multi-Colored Eyelashes
Tarte's Vibrant Eyelashes Arrive in Time for Festival Season

By Ell Smith | Published 2018-04-27 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/multicolored-eyelashes
References: [tartecosmetics](https://tartecosmetics.com/en_CA/makeup/eyes/false-lashes/mermaid-lashes/1257.html?cgid=makeup-eyes-false-lashes&dwvar_1257_color=multi#start=1)

Tarte cosmetics have released a pair of [multi-colored eyelashes](https://www.trendhunter.com/trends/shells-jewel-collection) as part of the brand's 'Be a Mermaid and Make Waves' collection.

These lashes can be seamlessly applied to one's eyelids and are perfect for achieving a fearless makeup look or for playfully sporting this festival season. The fringes of the lashes offer an assortment of colors that range from red to blue and help create a dynamic look that's sure to turn some heads. In addition to the colorful designs, this makeup look is both [vegan and cruelty-free](https://www.trendhunter.com/trends/impress-falsies), making for a conscious and stylish product.

Both [playful and whimsical](https://www.trendhunter.com/trends/clinique-x-crayola), this look is sure to appeal to the more audacious makeup wearer that's looking to make a splash.

Image Credit: Tarte, Sephora

## Trend Insights (Trend Hunter)

- Score: 5.9/10
- Popularity: 85% | Activity: 84% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics)

## Key Themes

### What's Driving This Trend

- **Multi-colored Eyelashes:** The trend of multi-colored eyelashes offers an opportunity for cosmetics brands to embrace bold and vibrant makeup looks.
- **Festival Season Makeup:** The trend of festival season makeup opens up possibilities for cosmetic brands to create unique and eye-catching products that cater to the playful and adventurous consumer.
- **Vegan and Cruelty-free Beauty:** The trend of vegan and cruelty-free beauty presents an opportunity for cosmetics brands to tap into the growing demand for ethical and sustainable products.

### Who This Affects Most

- **Cosmetics:** Cosmetics companies can innovate by creating more innovative and creative multi-colored eyelash products to meet the demand for unique and expressive beauty looks.
- **Beauty and Personal Care:** The beauty and personal care industry can capitalize on the festival season makeup trend by developing a range of vibrant and whimsical products that appeal to the adventurous consumer.
- **Ethical Fashion and Beauty:** The ethical fashion and beauty industry can embrace the trend of vegan and cruelty-free beauty by offering a wide range of sustainable and conscious beauty products, including multi-colored eyelashes.

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