# Wine-Focused Multi-City Experiential Tours DAOU Vineyards Launches a Tour for Soul of a Lion By Kalin Ned | Published 2026-04-13 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/multicity-experiential-tour References: [wineindustryadvisor](https://wineindustryadvisor.com/2026/03/18/daou-unveils-2023-soul-of-a-lion-and-debuts-multi-city-experiential-tour/)  [DAOU Vineyards](https://www.trendhunter.com/trends/soul-of-a-lion) is celebrating the release of the 2023 vintage of its flagship Cabernet Sauvignon — [Soul of a Lion](https://www.trendhunter.com/trends/soul-x-science) — with a planned multi-city experiential tour. The Soul of a Lion's expression delivers a blend of 76% Cabernet Sauvignon, 18% Cabernet Franc, and six percent Petit Verdot aged for 22 months in 100% new French oak. The company describes this mixture as a definitive expression of DAOU Mountain in Paso Robles, shaped by over thirty inches of winter rainfall, a long temperate growing season, and only three days exceeding 100 degrees. The multi-city experiential tour that will promote this expression is dubbed Soul of a City. The marketing initiative debuted in Miami on March 25 and will go to Los Angeles on April 23. At the event, wine enthusiasts can expect [guided tastings led by local tastemakers](https://www.trendhunter.com/trends/seasonal-wine-tasting), enjoy elevated culinary pairings, and experience immersive design that reflects the personality of each host city. Image Credit: DAOU Vineyards ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 39% | Activity: 41% | Freshness: 72% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Multi-city Experiential Tours:** Platforms combining touring retail with immersive city-specific design enable premium brands to capture experiential loyalty through localized storytelling. - **Local Tastemaker-led Tastings:** Guided tastings led by prominent local figures elevate credibility and create scalable models for influencer-driven product education. - **City-branded Wine Experiences:** Tailoring wine experiences to city identities opens pathways for limited-edition releases and collectible packaging tied to urban narratives. ### Where This Applies - **Wine and Beverage:** Integration of immersive tours with vintner storytelling presents new models for premiumization and direct-to-consumer subscription offerings. - **Luxury Hospitality:** Curated culinary pairings and site-specific design create opportunities for hotels and restaurants to monetize branded guest experiences. - **Event Marketing and Production:** Mobile, city-specific events illustrate demand for modular production systems that can replicate high-end sensory environments at scale. ## Related on Trend Hunter - [Immersive Wine Galas](https://www.trendhunter.com/trends/one-drop-gala.md) - [Refreshed Cabernet Sauvignon Packaging](https://www.trendhunter.com/trends/vineyards-wines.md) - [Small-Format Wine Bottle Sets](https://www.trendhunter.com/trends/estate-collection-by-the-glass.md) - [Regenerative Cabernet Sauvignon Releases](https://www.trendhunter.com/trends/neyen-de-apalta.md) - [Charming Wine Tastings](https://www.trendhunter.com/trends/february-wine-tasting.md) - [Mountenous Wine Masterclasses](https://www.trendhunter.com/trends/alto-adige-wines.md) - [Lion-Branded Wine Gift Sets](https://www.trendhunter.com/trends/soul-of-a-lion.md) - [Global Wine Tasting Kits](https://www.trendhunter.com/trends/january-tasting-experience.md) - [Seasonal Wine Tasting Experiences](https://www.trendhunter.com/trends/taste-the-season.md)