# Poly-Peptide Wrinkle Serums Keys Soulcare Truly Becoming Multi-Benefit Peptide Serum is Effective By Michael Hemsworth | Published 2022-12-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/multibenefit-peptide-serum References: [drugstorenews](https://drugstorenews.com/keys-soulcares-latest-serum-plumps-hydrates-skin) & [keyssoulcare](https://www.keyssoulcare.com) The [Keys Soulcare](https://www.trendhunter.com/trends/alicia-keys) Truly Becoming Multi-Benefit Peptide Serum is a well-formulated skincare product perfect for consumers to add to their regime as a way to combat against fine lines and wrinkles. The clinically proven serum is capable of plumping and hydrating the skin thanks to its poly-peptide complex that also has marine bamboo in the mix. These ingredients work diligently to support the skin without creating a heavy feeling on the skin. Priced at $38, the serum is available for purchase no directly from the brand, and will be available on [Ulta.com](https://www.trendhunter.com/trends/huestick-complexion-stick) starting December 26, 2022 before arriving at [Sephora](https://www.trendhunter.com/trends/peter-thomas-roth-peptide-skinjection) locations in Canada on January 23, 2023. President Kory Marchisotto commented on the new Keys Soulcare Truly Becoming Multi-Benefit Peptide Serum saying, "Alicia wanted to create this new offering – that is both efficacious and soulful – to reach you on a deeper level. It allows you to create a space for yourself in the few seconds that you have each morning or evening to ‘truly becoming’ your best self.” ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 74% | Activity: 76% | Freshness: 13% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Poly-peptide Skin Care:** There is an opportunity to develop more skin care products that use poly-peptide complexes to combat fine lines and wrinkles. - **Multi-benefit Serums:** Developing multi-benefit serums that hydrate and plump the skin, while offering additional benefits, could be a disruptive innovation opportunity. - **Soulful Skin Care:** Creating skin care products that not only have efficacious ingredients, but also promote a soulful and holistic experience for the consumer could be a unique and disruptive innovation opportunity in the industry. ### Industries Being Reshaped - **Skincare:** The skincare industry could benefit from developing more products that use poly-peptide complexes and offer multiple benefits to combat signs of aging. - **Beauty:** The beauty industry could disrupt the skincare market by promoting more soulful and holistic skin care products, like the Keys Soulcare Truly Becoming Multi-Benefit Peptide Serum. - **Retail:** Retailers can promote and capitalize on the multi-benefit and soulful aspects of the Keys Soulcare Truly Becoming Multi-Benefit Peptide Serum to target consumers looking for effective and holistic skin care products. ## Related on Trend Hunter - [Revitalizing Skin Serums](https://www.trendhunter.com/trends/reversa-multipeptide-concentrate.md) - [Affordable Peptide Treatments](https://www.trendhunter.com/trends/affordable-peptide-treatments.md) - [Multi-Benefit Eye Serums](https://www.trendhunter.com/trends/procollagen-peptide-firming-eye-serum.md) - [Peptide Wrinkle Solutions](https://www.trendhunter.com/trends/argireline-serum.md) - [Injection-Inspired Skincare Serum](https://www.trendhunter.com/trends/wrinklemodulating-peptide-serum.md) - [Biotech Peptide Hydrating Serums](https://www.trendhunter.com/trends/hydration-dream-peptide-serum.md) - [Custom Peptide Skincare Serums](https://www.trendhunter.com/trends/peptide-skincare-serum.md) - [Filler-Like Advanced Serums](https://www.trendhunter.com/trends/liquid-peptides-advanced-face-serum.md) - [Peptide Moisturizing Solutions](https://www.trendhunter.com/trends/procollagen-peptide-plumping-moisturizer.md)