# Hydrating Barrier Care Essences The Ordinary's Multi-Active Delivery Essence Boosts Other Skincare By Laura McQuarrie | Published 2025-02-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/multiactive-delivery-essence References: [theordinary](https://theordinary.com/en-us/multi-active-delivery-essence-100706.html)  The Multi-Active Delivery Essence is [The Ordinary's](https://www.trendhunter.com/trends/pink-colored-serum) first essence and this lightweight formulation is beneficial for softening, nourishing, and preparing skin, all while supporting [foundational moisture barrier care](https://www.trendhunter.com/trends/barrier-balancing-water-cream). This hydrating, conditioning essence was created to prime skin for skincare penetration. As The Ordinary reports, "When tested with Niacinamide 10% + Zinc 1%, Multi-Active Delivery Essence was able to increase the penetration of niacinamide by two times after one hour vs when Niacinamide 10% + Zinc 1% is applied alone." This first-of-its-kind essence from the ingredient-focused skincare brand is suitable for all skin types and specifically targets dryness, dullness, textural irregularities, and dehydration. [Korean-inspired essences](https://www.trendhunter.com/trends/personalized-essencetoner) are gaining popularity in North America as a hydrating alternative to traditional toners, appealing to consumers seeking alcohol-free formulations that nourish and prep the skin without stripping moisture. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 36% | Activity: 38% | Freshness: 36% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Alcohol-free Skincare Alternatives:** Growing demand for hydrating and nourishing essences reflects a shift towards alcohol-free skincare products that promote gentle and effective skin preparation. - **Enhanced Skincare Penetration:** Products that enhance the penetration of active ingredients are becoming pivotal in skincare regimes, underscoring a trend towards maximizing product efficacy. - **K-beauty Influence on Western Markets:** The rising popularity of Korean-inspired skincare products in Western markets highlights the global influence of K-beauty in reshaping consumer skincare routines. ### Industries Being Reshaped - **Skincare Innovation:** The launch of multi-active essences signifies rapid innovation within the skincare industry, particularly in the creation of products designed to boost the absorption of other skincare agents. - **Cosmetic Chemistry Development:** Advancements in formulation chemistry are paving the way for products like The Ordinary's essence, which enhance the skin's barrier function and ingredient uptake. - **Functional Beauty Products:** The functional beauty industry is expanding with products that serve dual purposes, such as hydration and enhanced active ingredient delivery, aligning with consumer demands for multi-benefit formulations. ## Related on Trend Hunter - [Youth-Boosting Skincare](https://www.trendhunter.com/trends/plantscription-youthboosting-essence.md) - [Lightweight Skin Protection Formulations](https://www.trendhunter.com/trends/barrier-protection.md) - [Honey-Infused Hydrating Essences](https://www.trendhunter.com/trends/honey-milk-hydrating-essence.md) - [Moisture Barrier Mists](https://www.trendhunter.com/trends/barrier-bounce-bi-phase-mist.md) - [Maple Water Toners](https://www.trendhunter.com/trends/sabbatical-beauty-essence-toner.md) - [Skin Barrier-Focused Creams](https://www.trendhunter.com/trends/barrier-balancing-water-cream.md) - [Hybrid Skin Products](https://www.trendhunter.com/trends/barrier-boost.md) - [Lightweight Deep-Moisturizing Products](https://www.trendhunter.com/trends/ricelipids-ectoin-microemulsion.md) - [Personalized Essence-Toners](https://www.trendhunter.com/trends/personalized-essencetoner.md)