# Minimalist Global Timepieces The 'WRLDCLCK' Multi-Timezone Clock Tracks Multiple Locations By Alexander Lam | Published 2013-07-31 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/multi-timezone-clock References: [yankodesign](http://www.yankodesign.com/2013/07/30/world-time-for-dummies/) & [rbrtnghtngl](http://rbrtnghtngl.com/) In an effort to let you keep track of different timezones easily, design studio Robert Nightingale created a [multi-timezone clock](https://www.trendhunter.com/trends/global-time-trackers) called the 'WRLDCLCK.' WRLDCLCK is a [minimalist wall-mounted timepiece](https://www.trendhunter.com/trends/corner-clock) that's easily customizable. The clock contains multiple hour hands and a single minute hand. Each hour hand is labelled with a different location or person so that you always know what the time is around the world. Robert Nightingale created the clock in order to remove the need for multiple clocks. Since time is constant and time zones don't change, the design firm was able to make a single clock show the time for multiple locations. In an effort to bring the concept one step further, Robert Nightingale also designed an [accompanying smartphone app](https://www.trendhunter.com/trends/minimal-watch-concept). The app mimics the functions of the physical WRLDCLCK to let you bring the versatile timepiece around with you. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 42% | Activity: 32% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### Key Themes Behind This Trend - **Multi-timezone Clocks:** The rise of multi-timezone clocks for seamless global time tracking presents an opportunity to streamline global time management. - **Minimalist Designs:** The move towards minimalist aesthetic designs in time management systems presents an opportunity for design firms to tap into this growing trend. - **Companion Apps:** The increasing prominence of companion apps that mimic the functionality of physical timepieces presents an opportunity to expand software capabilities in creating a more seamless time tracking experience. ### Where This Applies - **Clock Manufacturing:** The rise of multi-timezone clocks presents an opportunity for clock manufacturers to create innovative, distinctive designs specifically catered towards global time management. - **Interior Design:** The move towards minimalist designs in multi-timezone clocks presents an opportunity for interior design firms to use the clocks as a unique and functional focal point in spaces. - **App Development:** The increasing prominence of companion apps presents an opportunity for app development companies to create innovative software for multi-timezone time management, providing a more seamless and comprehensive experience for their customers. ## Related on Trend Hunter - [Concentric Timezone Wall Clocks](https://www.trendhunter.com/trends/analog-wall-clock.md) - [Venn Diagram Wall Clocks](https://www.trendhunter.com/trends/jetlag-clock.md) - [Global Timezone Timepieces](https://www.trendhunter.com/trends/nik-bentel-studio.md) - [Chromatic Quad-Timezone Timepieces](https://www.trendhunter.com/trends/wolbrook-pan4timer.md) - [Subtle Lifestyle-Changing Clocks](https://www.trendhunter.com/trends/superlocal-clock.md) - [Minimalist Multi-Timezone Trackers](https://www.trendhunter.com/trends/clockzones.md) - [Global Time Zone Navigators](https://www.trendhunter.com/trends/what-is-the-time.md) - [Connective Time Zone Apps](https://www.trendhunter.com/trends/clockwise.md) - [Linearly Formed Wall Clocks](https://www.trendhunter.com/trends/linear-clock-concept.md)