# Multi-Tasking Aid for the Car Digitize Your Distractions With Michael Roller's 'Tame' By lourdes sanchez bayas | Published 2008-04-12 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/multi-tasking-while-driving-michael-rollers-tame References: [yankodesign](http://www.yankodesign.com/index.php/2008/04/10/taming-your-multitasking/) & [thegreenergrass.org](http://www.thegreenergrass.org/2008/04/tame-your-multitasking.html) Designer Michael Roller came up with a concept called "Tame" that is supposed to digitalize multitasking while driving and minimize the distractions -- and dangers -- involved in trying to do too much while behind the steering wheel of a vehicle. Tame lets users sync a customized status message to phone apps and mobile devices, including [Facebook](https://www.trendhunter.com/trends/ram-truck), text and instant messaging apps, and the phone. By rotating the color-coded cube, the user's neighbors can immediately see whether he is available to chat. **Implications** - As mobile apps, social media and text messaging continue to dominate mainstream office culture, designers are releasing devices that allow employees to boost their productivity and [show their availability to others](https://www.trendhunter.com/trends/busy-status-bar). ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 14% | Activity: 9% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Digital Multitasking:** Tame is an example of a device that aims to digitalize multitasking while driving and minimize distractions. - **Productivity Enhancing Devices:** Designers are creating devices that allow employees to boost their productivity, such as Tame. - **Social Connectivity Tools:** Tame syncs with phone apps and mobile devices to show the user's availability to chat, reflecting the increasing importance of social connectivity. ### Industries Being Reshaped - **Automotive:** The automotive industry can explore integrating devices like Tame to promote safer multitasking while driving. - **Technology:** The technology industry can develop more productivity-enhancing devices like Tame to cater to the growing demand from office culture. - **Communication and Messaging:** The communication and messaging industry can innovate on tools like Tame to improve social connectivity and availability indicators. ## Related on Trend Hunter - [Anti-Distraction Workplace Displays](https://www.trendhunter.com/trends/busy-bar.md) - [Phygital To-Do List Devices](https://www.trendhunter.com/trends/task-device.md) - [Focus-Forward Timers](https://www.trendhunter.com/trends/meti-device.md) - [Anti-Distraction Smartphone Apps](https://www.trendhunter.com/trends/jolt-app.md) - [Anti-Distraction Smartphone Docks](https://www.trendhunter.com/trends/migo-wireless-charger-dock.md) - [Anti-Distraction Smartphone Docks](https://www.trendhunter.com/trends/wireless-charging-dock-concept.md) - [NFC-Enabled Anti-Distraction Keychains](https://www.trendhunter.com/trends/unpluq-tag.md) - [Connected Anti-Distraction Timers](https://www.trendhunter.com/trends/productivity-timer-device.md) - [Physical Productivity Displays](https://www.trendhunter.com/trends/busy-status-bar.md)