# Multi-Tasking Shirt Concepts MerinoTech+ Offers Versatile and Travel-Friendly Apparel By Kevin Zhu | Published 2017-10-10 | TH Video Source: Trend Hunter, https://www.trendhunter.com/trends/multi-tasking-shirt References: [kck.st](http://kck.st/2kgRbp8)  These multi-tasking shirts by MerinoTech+ are ideal for busy travelers. The garments ensure that wearers don't need to change clothes when transitioning from a plane to a business meeting, thanks to their clean style and [wrinkle-resistant features](https://www.trendhunter.com/trends/lake-geneva-series). MerinoTech+ creates merino wool-based, odor-resistant, stain-repellent and reversible pieces that seamlessly fuse style with function. Additionally, the clothing company's material of choice boasts moisture-wicking and temperature-regulating qualities, making it versatile for changing weather conditions. . This multi-tasking shirt concept also features a [versatile pocket system](https://www.trendhunter.com/trends/caligo-pants) on the merino side, where one can keep a passport, keys, or even their business cards. The shirt's hidden microfibre cloth is another handy must-have, while its [detachable hood](https://www.trendhunter.com/trends/shelter-wear) is ideal for those caught in the rain, or those looking to nap while commuting. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 22% | Activity: 67% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [TH Video](https://www.trendhunter.com/thvideo) > [Trend Hunters](https://www.trendhunter.com/trendhunters) ## Key Themes ### Why This Trend Is Growing - **Multi-tasking Apparel:** MerinoTech+ designs multi-functional shirts that allow wearers to transition from one activity to another without changing clothes, creating opportunities for products that offer similar versatility. - **Smart Textiles:** MerinoTech+ utilizes materials that repel stains, regulate temperature, and resist odors, showing opportunities for other companies to use advanced textiles in their products. - **Portable Pockets:** MerinoTech+ integrates a versatile pocket system into their clothing, with the potential for other companies to explore adding more functional and portable pockets to their products, like jackets or bags. ### Industries Being Reshaped - **Fashion:** MerinoTech+ is in the clothing design industry, suggesting opportunities for other apparel companies to consider multi-functional or smart textiles in their collections. - **Travel:** MerinoTech+'s multi-functional clothing is designed for travelers, indicating opportunities for other travel-based companies to offer similar products that cater to the needs of travelers. - **Accessories:** MerinoTech+ features a versatile pocket system in their shirts, suggesting opportunities for accessory companies to explore pocket designs that are more functional and portable for their customers. ## Related on Trend Hunter - [Adaptable Anti-Odor T-Shirts](https://www.trendhunter.com/trends/wellen-patinatech-tshirt.md) - [Water-Repellent Weekend Travel Pants](https://www.trendhunter.com/trends/72hour-merino-travel-pant.md) - [Rugged Athlete-Approved Shirts](https://www.trendhunter.com/trends/ten-thousand-versatile-shirt-20.md) - [All-Weather Travel Jackets](https://www.trendhunter.com/trends/alpargali-jacket.md) - [Sustainable Merino Wool Apparel](https://www.trendhunter.com/trends/innovative-tech-merino-collection.md) - [Backpack-Inspired Storage Hoodies](https://www.trendhunter.com/trends/nomade-58.md) - [Travel-Friendly Summer Apparel](https://www.trendhunter.com/trends/lake-geneva-series.md) - [Hydrophobic Technical Tees](https://www.trendhunter.com/trends/technical-tee.md) - [Unique T-Shirt Materials](https://www.trendhunter.com/trends/airknitx-tshirt.md)