# Cream-to-Powder Highlighting Sticks First Aid Beauty's New Multi Stick Gives Skin a Natural Glow By Mishal Omar | Published 2017-09-01 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/multi-stick References: [sephora](https://www.sephora.com/product/hello-fab-mango-butter-multi-stick-P422647) The First Aid Beauty brand is now offering a Fab Mango Butter Multi Stick that offers a unique formulation that glides onto the skin. The multi stick is a highlighter of sorts, offering a [natural glow](https://www.trendhunter.com/trends/glow-protect-spf-50-liquid-highlighter) to the areas of the face on which the product is applied. The collection of Mango Butter Multi Sticks comes in three different colors that include Moonlight which is a sparkling lavender, Rose which comes in a rich pink, and Champagne – a pale gold color. The multi sticks come in cream form but when they are applied to the skin, they offer a soft powdery look that avoids the appearance of oiliness. These [buttery highlighters](https://www.trendhunter.com/trends/gucci-glow-highlighter) can be used to enhance the appearance of the face, lips, eyelids, or the decollete. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 36% | Activity: 76% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Cream-to-powder Highlighting Sticks:** Create a trend of cream-to-powder highlighting sticks that provide a natural glow without looking oily. - **Unique Formulations:** Develop trend for unique formulations that glide onto the skin for a smooth application. - **Multifunctional Makeup:** Introduce trend of multifunctional makeup that can be used on multiple areas of the face. ### Who This Affects Most - **Beauty and Cosmetics:** Beauty and cosmetics industry can innovate by developing cream-to-powder highlighting sticks with unique formulations. - **Skincare:** Skincare industry can explore the development of multifunctional products that provide a natural glow to enhance the appearance of different areas of the face. - **Makeup:** Makeup industry can capitalize on the trend of cream-to-powder highlighting sticks by offering a variety of colors and formulations for different skin types. ## Related on Trend Hunter - [Powerful Three-in-One Beauty Sticks](https://www.trendhunter.com/trends/threeinone-beauty-stick.md) - [Cream Highlighter Sticks](https://www.trendhunter.com/trends/cream-highlighter-sticks.md) - [Swipe-On Protective Luminizers](https://www.trendhunter.com/trends/glowscreen-sunlighter-stick-spf-45.md) - [Naturally Derived Multi-Sticks](https://www.trendhunter.com/trends/shape-stick.md) - [Hydrating Multi-Stick Balms](https://www.trendhunter.com/trends/kaja-dewy-bar.md) - [Multi-Benefit Beauty Sticks](https://www.trendhunter.com/trends/boom-beauty.md) - [Multi-Benefit Skincare Sticks](https://www.trendhunter.com/trends/multistick-balm.md) - [Skin-Caring Bronzer Sticks](https://www.trendhunter.com/trends/beach-freak-bronzer-stick.md) - [Buildable Blush Formulas](https://www.trendhunter.com/trends/cream-blush-stick.md)