# Abandoned Baby Ads The Multi Media Est Campaign Nurtures Marketing By Meghan Young | Published 2011-10-09 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/multi-media-est References: [ibelieveinadv](http://www.ibelieveinadv.com/2011/10/multi-media-est-boy-girl/) & [mme.ro](http://www.mme.ro) The Multi Media Est campaign shows that while advertising is essential to the success of business, if not executed to the best of one's abilities, it can be a waste of valuable money. Instead of slapping a slogan and image together, Multi Media Est demonstrates that marketing must be honed and nurtured just like a [small child](https://www.trendhunter.com/trends/petit-filous-mischief-makes-us). Certain taglines for the ads include: 'In no time, he'll be a strong and handsome ad,' and, 'Before you know it she'll be a tall and beautiful ad.' These advertisements reveal the importance of marketing as not just a small aspect of business. Conceived by Berlin-based ad agency [Saatchi & Saatchi](https://www.trendhunter.com/trends/born-of-two-icons), the Multi Media Est campaign sets the standard for [successful ads](https://www.trendhunter.com/trends/outdoor-advertising-campaign), and aims to bring marketing to the forefront of the business agenda. ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 5% | Activity: 9% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Nurturing Marketing:** The trend towards nurturing marketing campaigns that require more attention and creativity to be successful. - **Personalized Advertising:** The trend towards creating personalized advertisements that truly resonate with the target audience. - **Marketing as a Priority:** The trend towards putting a greater emphasis on marketing as a necessary and essential component of business success. ### Who This Affects Most - **Marketing and Advertising:** The marketing and advertising industry has an opportunity to innovate by emphasizing the importance of creativity and attention to detail when developing campaigns. - **Brand Management:** The brand management industry has an opportunity to innovate by recognizing the importance of marketing in building and maintaining a strong brand reputation. - **Business Consulting:** The business consulting industry has an opportunity to innovate by helping companies prioritize marketing as an essential aspect of business success and implementing strategies for effective marketing campaigns. ## Related on Trend Hunter - [Ad Inspiration Archives](https://www.trendhunter.com/trends/nobody-reads-ads.md) - [Burger Ad Campaigns](https://www.trendhunter.com/trends/burger-kings-new-campaign.md) - [Parent-Focused TV Campaigns](https://www.trendhunter.com/trends/naturefresh.md) - [Reflection-Encouraging Edible Oil Campaigns](https://www.trendhunter.com/trends/simply-fresh.md) - [Marketer-Targeted Cereal Ads](https://www.trendhunter.com/trends/out-of-home-campaign.md) - [Cheeky Infant Formula Campaigns](https://www.trendhunter.com/trends/good-start.md) - [Review-Based Marketing Campaigns](https://www.trendhunter.com/trends/amazon-campaign.md) - [Heartfelt Adoption Campaigns](https://www.trendhunter.com/trends/homecentre-thehomecoming.md) - [Comforting Oat Bar Ads](https://www.trendhunter.com/trends/campaign-for-bobos.md)