# Multi-Fragrance Alarm Clocks Osim Nioi By Pearl | Published 2008-08-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/multi-fragrance-waking-and-sleeping-clock-osim-nioi References: [thedesignblog.org](http://www.thedesignblog.org/entry/osim-nioi-alarm-clock-with-obliging-fragrances/) & [alfielake](http://www.alfielake.co.uk/) The *Osim Nioi* alarm clock is unlike other clocks which rely on sound to wake us up. It uses a choice of up to three fragrances, like the aroma of baking bread, to help us get up in the morning. Unlike the [Wake up to Bacon](http://www.trendhunter.com/trends/wake-n-bacon-bacon-alarm-clock) clock featured by Trendhunter before, this clock can also put you to sleep, as lavender cartridges can be used to provide a soothing scent conducive to sleep. Drifting off slowly to sleep or stirring to awakeness is much more gentle with a scent alarm clock than a traditionally noisy one. Scent cartridges are easily popped into the slot but will only be activated if the cartridge is homed in. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 28% | Activity: 42% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches) ## Key Themes ### Why This Trend Is Growing - **Fragrance-based Alarm Clocks:** The development of fragrance-based alarm clocks creates opportunities for companies to disrupt traditional auditory alarm clocks and potentially dominate the sleep accessories market. - **Multi-purpose Home Fragrance Devices:** The ability of the Osim Nioi alarm clock to use cartridges to help people wake up or fall asleep presents an opportunity for companies to create multi-purpose home fragrance devices that serve both functional and aesthetic purposes. - **Personalized Aromatherapy Devices:** The Osim Nioi alarm clock's use of different cartridges to evoke specific scents could lead to the development of personalized aromatherapy devices that cater to individuals' different aromatherapy needs. ### Industries Being Reshaped - **Home Fragrance:** The Osim Nioi alarm clock presents an innovative opportunity for companies in the home fragrance industry to expand from candles and diffusers to functional devices like alarm clocks. - **Sleep Accessories:** The Osim Nioi alarm clock highlights the potential for companies in the sleep accessories industry to develop innovative products that offer alternative ways to wake up and fall asleep. - **Aromatherapy:** The fragrance cartridges used by the Osim Nioi alarm clock provide an opportunity for companies in the aromatherapy industry to create devices that offer personalized aromatherapy experiences. ## Related on Trend Hunter - [Tranquil Coffee Aroma Alarms](https://www.trendhunter.com/trends/sunrise-alarm.md) - [Sense-Awakening Alarm Clocks](https://www.trendhunter.com/trends/international-delight-cinnabon-alarm-clocks.md) - [Coffee-Brewing Sunrise Alarm Clocks](https://www.trendhunter.com/trends/optimrise-sunrise-alarm-clock.md) - [Gentle Alarm Clocks](https://www.trendhunter.com/trends/arc-alarm-clock.md) - [Bedside Alarm Coffee Makers](https://www.trendhunter.com/trends/sunrise-alarm-clock-coffee-maker.md) - [Sleep-Improving Fragrances](https://www.trendhunter.com/trends/this-works-1.md) - [Chic Circadian Rhythm Clocks](https://www.trendhunter.com/trends/hatch-restore-2.md) - [Motion-Sensing Alarm Clocks](https://www.trendhunter.com/trends/nintendo-sound-clock-alarmo.md) - [Functional Sleep Fragrances](https://www.trendhunter.com/trends/this-works-own-time.md)