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# Charitably Chic Cotton Tees
Multeepurpose Clothing is Inspired by the Causes It Supports

By Rebecca Byers | Published 2012-06-27 | Social Good
Source: Trend Hunter, https://www.trendhunter.com/trends/multeepurpose-clothing
References: [roozt](http://www.roozt.com/Multeepurpose/) & [multeepurpose](http://www.multeepurpose.com)

Multeepurpose is a Los Angeles-based clothing line that creates designs inspired by its five specific causes: humanity, liberty, [eco](https://www.trendhunter.com/trends/regeneration-nation), animal and urgent. The non-profit organizations and initiatives supported by Multeepurpose clothing and its customers cover a wide range of issues and vary from grassroots projects to large scale humanitarian efforts.

Multeepurpose uses a pvc-free, digital water-based print method that makes each shirt unique and adds to the "casual contemporary" style. The brand, launched in 2009, enables its customers to give back to non-profit organizations through what it calls "effortless activism," donating $1 for every item sold wholesale and 20% of the sale price for its online merchandise.

**Contact Information**
Multeepurpose website
Multeepurpose on [Facebook](http://www.facebook.com/multeepurpose)
Multeepurpose on [Twitter](http://twitter.com/multeepurpose)

## Trend Insights (Trend Hunter)

- Score: 2.7/10
- Popularity: 30% | Activity: 42% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness)

## Key Themes

### Why This Trend Is Growing

- **Cause-inspired Clothing:** There is an opportunity for businesses to create clothing lines that are inspired by specific causes, allowing customers to show support through their fashion choices.
- **Effortless Activism:** Businesses can implement a model where a portion of the proceeds from sales are automatically donated to non-profit organizations, enabling customers to contribute to causes effortlessly.
- **Digital Water-based Printing:** The use of pvc-free, digital water-based print methods in clothing production not only creates unique designs but also aligns with sustainable and eco-friendly practices.

### Industries Being Reshaped

- **Fashion:** The fashion industry can explore cause-inspired clothing lines to attract socially conscious customers and support various non-profit organizations.
- **Non-profit:** Non-profit organizations can collaborate with clothing brands to create cause-inspired merchandise and leverage the power of fashion for fundraising and awareness.
- **Printing and Textiles:** The printing and textiles industry can focus on developing and promoting pvc-free, digital water-based print methods to align with the growing demand for sustainable and unique clothing designs.

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