# Discounted Future Golf Bookings Hotels.com Debuted the Mulligan Campaign to Save on a Future Trips By Grace Mahas | Published 2020-06-18 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/mulligan-campaign References: [ca.hotels](https://ca.hotels.com/page/mulligan/) & [ca.hotels](https://ca.hotels.com/page/mulligan/) Amid the COVID-19 pandemic and in anticipation of Father's Day this year, [Hotels.com](https://www.trendhunter.com/trends/retro-beach-motelier) debuted a "mulligan" campaign to help consumers give their dads an amazing gift post-pandemic. For 48 hours only, Hotels.com is offering 50% off bookings at 10 [luxurious golf resorts](https://www.trendhunter.com/trends/hackers-golf) across the globe so consumers can "take a mulligan aka a do-over in golf lingo." “This year isn’t making it easy on anyone to make Father’s Day a hole in one,” said Josh Belkin, vice president, Hotels.com brand. “With future stays at these 10 incredible golf resorts, we’re hoping this offer will take the guesswork out of Father’s Day gift giving and reward your dad with something to look forward to — an epic golf trip!” Image Credit: Hotels.com ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 7% | Activity: 22% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### Why This Trend Is Growing - **Post-pandemic Travel:** Hotels.com's 'mulligan' campaign represents an opportunity for travel companies to offer discounts on future bookings to entice consumers to travel once the pandemic subsides. - **Golf Tourism:** The discounted golf bookings offered by Hotels.com demonstrate the potential for companies in the golf tourism industry to increase revenue by offering special promotions like this one. - **E-gift Cards:** Hotels.com's limited-time Father's Day offer highlights the potential for e-gift cards as a revenue stream for companies looking to attract customers with unique promotions. ### Industries Being Reshaped - **Travel and Tourism:** The discounted future bookings offered by Hotels.com are relevant to the travel and tourism industry as a whole, which is looking for ways to incentivize customers to travel again once the pandemic ends. - **Golf Resorts:** The 'mulligan' campaign by Hotels.com presents an opportunity for the golf resort industry to offer unique promotions for future bookings to attract customers and increase revenue. - **Gift Card Industry:** Hotels.com's Father's Day promotion demonstrates the potential for companies in the gift card industry to offer unique promotions for e-gift cards that appeal to customers looking for deals and discounts. ## Related on Trend Hunter - [Golf-Themed Hotel Pop-Ups](https://www.trendhunter.com/trends/hilton.md) - [Airline-Branded Golf Packages](https://www.trendhunter.com/trends/golf-packages.md) - [Nostalgic Motel Campaigns](https://www.trendhunter.com/trends/retro-beach-motelier.md) - [Value-Driven Hotel Deals](https://www.trendhunter.com/trends/spring-savings-in-canada.md) - [Tee-Time Booking Platforms](https://www.trendhunter.com/trends/teetime-booking.md) - [Golf-Inspired Credit Card Partnerships](https://www.trendhunter.com/trends/topgolf-callaway.md) - [Game-Inspired Hotel Experiences](https://www.trendhunter.com/trends/vacation-roulette.md) - [High-End Golf Resorts](https://www.trendhunter.com/trends/marine-lawn-hotels-resorts.md) - [Summertime Hotel Referral Campaigns](https://www.trendhunter.com/trends/fairmont-mayakoba.md)