# Co-Branded Mullet Wigs Planters and Oliver Tree Launch a Limited-Edition Mullet Wig By Grace Mahas | Published 2022-08-09 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/mullet-wig-1 References: [plantersxolivertree](https://plantersxolivertree.com/#campaign-teaser) & [PlantersxOliverTree](http://www.PlantersxOliverTree.com)  [Planters](https://www.trendhunter.com/trends/bar-nut-mix) -- the global food company -- is joining forces with famed mullet-loving vocalist and TikTok creator [Oliver Tree](https://www.trendhunter.com/trends/oliver-peoples-roger-federer-summer-2026) to launch limited-edition mullet wigs designed by Tree himself. The Planters x Oliver Tree Sweet & Spicy Mullet comes with a 16-ounce jar of [PLANTERS®](https://www.trendhunter.com/trends/plantersallorone-debate) Sweet & Spicy Peanuts and is available starting this Friday at 12 pm ET for $4.49. "The moment I tried this new sweet and spicy flavor, something came over me, and I immediately knew I had to spice up my own life,” said Tree. “The first thing I did was hit the hair salon and have them add horns to my bowl cut mullet. A little extra spice on top never hurt.” ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 66% | Activity: 86% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### Key Themes Behind This Trend - **Co-branded Merchandise:** Brands can collaborate to create unique products, leveraging each other's fan base for increased sales and brand exposure. - **Celebrity Collaborations:** Partnering with celebrities can create buzz for a brand and appeal to a younger or niche audience. - **Limited-edition Merchandise:** Creating limited-edition or exclusive products can create a sense of urgency and excitement for consumers, driving sales and social media engagement. ### Where This Applies - **Food and Beverage:** Food and beverage companies can partner with celebrities to create unique, co-branded products, expanding their reach beyond traditional offerings. - **Fashion and Beauty:** The collaboration between Planters and Oliver Tree highlights the potential for cross-over between fashion and beauty, as well as the potential for unique celebrity collaborations in this industry. - **Entertainment and Media:** Collaborating with celebrities in the entertainment and media industry can create buzz and excitement for both the celebrity and the partnering brand, leading to increased sales and social media engagement. ## Related on Trend Hunter - [Bar-Inspired Nut Snacks](https://www.trendhunter.com/trends/bar-nut-mix.md) - [Beer-Branded Mullet Initiatives](https://www.trendhunter.com/trends/free-beer-2.md) - [Sweetly Spiced Snack Peanuts](https://www.trendhunter.com/trends/sweet-spicy-dry-roasted-peanuts.md) - [Holiday-Themed Nut Snacks](https://www.trendhunter.com/trends/planters-products.md) - [Spiced Collaboration Nut Snacks](https://www.trendhunter.com/trends/snak-club-x-hot-ones.md) - [Personality-Packed Wines](https://www.trendhunter.com/trends/mullet.md) - [Flavor-Forward Cashew Snacks](https://www.trendhunter.com/trends/cashew-nut-snacks.md) - [Ultra-Flavorful Snack Collaborations](https://www.trendhunter.com/trends/van-holtens-and-pringles.md) - [Dual Nut Snacks](https://www.trendhunter.com/trends/planters-nut-duos.md)