# Coconut-Based Vegan Snacks Muller Dives into the Vegan Market with New Packaged Snacks By Amy Duong | Published 2021-04-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/muller References: [just-food](https://www.just-food.com/news/dairy-giant-muller-to-launch-vegan-range_id145146.aspx) Germany-based dairy brand Unternehmensgruppe [Theo Muller](https://www.trendhunter.com/trends/filled-chocolates) branches out into the vegan market in its country. It begins to roll out a selection of [vegan desserts and drinks](https://www.trendhunter.com/trends/over-the-moo1) that are ready to go within the month. It launches four Muller Vegan Rice products with [coconut as the main ingredient](https://www.trendhunter.com/trends/oat-coconut-yoghurt) and four drinks focused on oats. A Muller spokesperson talks about the new products, stating that "The long-term success of Muller is founded on listening to our consumers and as a result, making great tasting products which add taste to life. Dairy and plant-based products co-exist in our consumer's shopping baskets and in their fridges and we are pleased to expand the Muller brand into a vegan format in Germany." Image Credit: Muller ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 13% | Activity: 10% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### Key Themes Behind This Trend - **Coconut-based Snacks:** Opportunity to explore new forms of packaged snacks using coconut as the main ingredient. - **Vegan Desserts:** Opportunity to develop vegan dessert products as there is an increasing demand for plant-based food in the market. - **Oat Based Drinks:** Opportunity to create new oat beverage products that appeal to both vegan and non-vegan consumers. ### Where This Applies - **Food Industry:** The food industry can explore the opportunity to introduce more plant-based products in the market as the demand for vegan food is increasing. - **Packaged Food Industry:** The packaged food industry can explore new product offerings in the vegan market by using plant-based ingredients like coconut and oats. - **Beverage Industry:** The beverage industry can explore the opportunity to create more oat-based beverages for both vegan and non-vegan consumers. ## Related on Trend Hunter - [Health-Focused Vegan Breakfasts](https://www.trendhunter.com/trends/vegan-muesli.md) - [Vegan QSR Frozen Treats](https://www.trendhunter.com/trends/vegan-qsr-frozen-treats.md) - [Dairy Brand Protein Treats](https://www.trendhunter.com/trends/mller-and-myprotein.md) - [Collaborative High-Protein Dairy Products](https://www.trendhunter.com/trends/mller-x-myprotein.md) - [Plant-Based Ice Creams](https://www.trendhunter.com/trends/pols-ice-cream.md) - [Plant-Based Dairy-Free Chocolates](https://www.trendhunter.com/trends/ritter-sport-without-moo.md) - [Private Label Vegan Foods](https://www.trendhunter.com/trends/aldi-my-vay.md) - [Travel-Focused Vegan Bars](https://www.trendhunter.com/trends/ritter-sport-1.md) - [Dunking-Friendly Vegan Snacks](https://www.trendhunter.com/trends/dairylea-plantbased-dunkers.md)