# Eating Ritual Campaigns Müller You Know How You Like It Celebrates Unique Snacking Methods By Laura McQuarrie | Published 2026-04-22 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/muller-you-know-how-you-like-it References: [creative.salon](https://creative.salon/articles/work/muller-you-know-how-you-like-it-vccp)  Eating rituals are as deeply personal and unique as the people who practice them, and the [Müller](https://www.trendhunter.com/trends/muller-yogurt) You Know How You Like It campaign celebrates individual differences and the fun ways snackers snack. The campaign centers on the different, occasionally unusual ways people consume a Müller Corner, with its [iconic split-pack design](https://www.trendhunter.com/trends/noosa-mixins) for taste and sensory satisfaction. In the campaign, snackers may see some eating habits that mirror their own—or feel inspired to try out a new routine—such as using a crunchy chocolate flake as a spoon or creating a "yogurt magnet" by dipping a spoonful of vanilla yogurt into chocolate-coated balls. Ultimately, Müller's You Know How You Like It positions the brand as a champion of individuality, no matter how people choose to indulge. ## Trend Insights (Trend Hunter) - Score: 7.2/10 - Popularity: 76% | Activity: 69% | Freshness: 72% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### Key Themes Behind This Trend - **Personalized Snacking Rituals:** Growing consumer preference for individualized eating routines creates room for products and experiences that emphasize ritualized, customizable consumption moments. - **Split-pack Sensory Design:** Packaging that separates textures and flavors within a single unit points to innovations in multi-sensory product formats that heighten deliberate mixing and tasting behaviors. - **Snack-as-play Social Content:** Playful, shareable rituals around unconventional eating techniques enable new content-driven product narratives that encourage experimentation and social engagement. ### Where This Applies - **Packaged Foods:** This sector can explore modular portioning and hybrid format products that cater to diverse mouthfeel preferences and ritualized consumption. - **Consumer Electronics:** Design of eating-adjacent gadgets and smart utensils could integrate with snack formats to track, enhance, or gamify individualized ritual behaviors. - **Marketing and Advertising:** Campaigns and platforms focused on amplifying personal snacking stories suggest opportunities for experiential storytelling and community-driven brand positioning. ## Related on Trend Hunter - [Probiotic Yogurt Campaigns](https://www.trendhunter.com/trends/activia-glowup-bags.md) - [High-Protein Yogurt Lines](https://www.trendhunter.com/trends/oikos-pro-highprotein.md) - [Artistic Yogurt Dessert Campaigns](https://www.trendhunter.com/trends/mller-and-neil-buchanan.md) - [Plant-Based Pop Star Campaigns](https://www.trendhunter.com/trends/alpro-and-zara-larsson.md) - [Tongue-Cooling Yogurt Sauces](https://www.trendhunter.com/trends/cooling-sauce.md) - [Athletics-Inspired Greek Yogurt Campaigns](https://www.trendhunter.com/trends/oikos-pros.md) - [Freezer Clean-Out Campaigns](https://www.trendhunter.com/trends/handle-your-freezer.md) - [Cheeky Childhood Yogurt Campaigns](https://www.trendhunter.com/trends/petit-filous-mischief-makes-us.md) - [Community-Focused Yogurt Activations](https://www.trendhunter.com/trends/showyohope-campaign.md)