# Illusory Yogurt Billboards Müller Yogurt is Relaunching a 90s Favorite with a Gen Z Twist By Laura McQuarrie | Published 2023-07-31 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/muller-yogurt References: [designtaxi](https://designtaxi.com/news/424424/M-ller-Yogurt-Teams-Up-With-Magic-Eye-To-Conjure-Up-Trippy-90s-Optical-Illusions/)  [Müller Yogurt & Desserts](https://www.trendhunter.com/trends/mller-corner-originals) teamed up with creative agency [VCCP London](https://www.trendhunter.com/trends/how-do-you-eat-yours) to reintroduce the return of Müller Corner Mississippi Mud Pie Inspired. This campaign speaks to consumers who originally experienced the product, as well as Gen Z who have yet to be introduced to it. Fortunately for those who fall into the latter category, this Müller Yogurt & Desserts was well received and for years, fans have been asking for the brand to bring it back. To properly announce the return of this retro dessert, the brand created a campaign with [nostalgic visuals](https://www.trendhunter.com/trends/summer-like-its-99) inspired by optical illusions. For this project, the collaborators worked to create an authentic Magic Eye Illusion featuring the flavor, which captivates people on the street as they pass posters and ads from the brand. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 74% | Activity: 83% | Freshness: 17% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Billboards](https://www.trendhunter.com/billboards) ## Key Themes ### Why This Trend Is Growing - **Retro Food Revivals:** Opportunity for food brands to reintroduce nostalgic products to appeal to both original consumers and new generations. - **Nostalgic Marketing:** Opportunity for brands to use nostalgic visuals and experiences to engage consumers and create a sense of connection. - **Interactive Advertising:** Opportunity for brands to use interactive and captivating advertisements to grab people's attention and create memorable experiences. ### Industries Being Reshaped - **Food and Beverage:** Opportunity for food brands to capitalize on the trend of reviving retro products and leveraging nostalgia in their marketing. - **Creative Advertising:** Opportunity for advertising agencies to develop creative campaigns that incorporate nostalgic visuals and interactive elements. - **Outdoor Advertising:** Opportunity for outdoor advertising companies to offer interactive ad formats that engage passersby and create a lasting impact. ## Related on Trend Hunter - [Retro-Inspired Yogurt Snacks](https://www.trendhunter.com/trends/mller-corner-originals.md) - [Artistic Yogurt Dessert Campaigns](https://www.trendhunter.com/trends/mller-and-neil-buchanan.md) - [Chaotic Milkshake Campaigns](https://www.trendhunter.com/trends/just-feel-the-urjj.md) - [Whimsical Snack Machines](https://www.trendhunter.com/trends/jaffa-cakes-installation.md) - [Retro QSR Meal Revivals](https://www.trendhunter.com/trends/mcdonaldland.md) - [Retro Snack Cake Campaigns](https://www.trendhunter.com/trends/rosettes.md) - [Cheeky Childhood Yogurt Campaigns](https://www.trendhunter.com/trends/petit-filous-mischief-makes-us.md) - [Ice Cream Popsicle Campaigns](https://www.trendhunter.com/trends/devoured-campaign.md) - [Lazy Cereal Campaigns](https://www.trendhunter.com/trends/surreal-cereal.md)