# Garment-Tossing Yogurt Ads The Muller Light Spill Campaign Hurls Your Heavy Costumes By Amelia Roblin | Published 2011-01-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/muller-light-spill References: [coloribus](http://www.coloribus.com/adsarchive/prints/muller-dairy-products-splash-14131655/) & [mullerdairy](http://www.mullerdairy.co.uk/) Dairy companies know that fat-free products are most appealing to women, so it's no surprise that the [Muller](https://www.trendhunter.com/trends/mller-and-myprotein) Light Spill and Splash print advertisements catapult female clothes. Tipped containers of yogurt reveal a swash of heavy cream-colored fabrics, shoes and accessories that would certainly weigh a woman down. Designed by Tbwa, [London](https://www.trendhunter.com/trends/London-Dry-Spirit), the Muller Light Spill and Splash campaign tells the ladies they can feel liberty and lightness by consuming this snack. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 17% | Activity: 19% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Fat-free Food Marketing:** There is an opportunity for disruptive innovation in the marketing of fat-free food products, specifically targeting women. - **Creative Advertising Campaigns:** Creative advertising campaigns that incorporate surprise elements like garment-tossing can capture attention and engage the target audience. - **Promoting Feelings of Liberty and Lightness:** Promoting the concept of feeling liberated and light by consuming a certain snack can be a disruptive strategy in the food industry. ### Industries Being Reshaped - **Dairy Industry:** The dairy industry can explore innovative marketing campaigns that tap into the preferences and motivations of the target audience, like the garment-tossing yogurt ads. - **Food and Beverage Industry:** The food and beverage industry can capitalize on the trend of promoting feelings of freedom and lightness when consuming their products to stand out in the market. - **Advertising Industry:** The advertising industry can embrace creative and disruptive campaigns that surprise and engage consumers, generating buzz and attracting attention. ## Related on Trend Hunter - [Cheeky Childhood Yogurt Campaigns](https://www.trendhunter.com/trends/petit-filous-mischief-makes-us.md) - [Chaotic Milkshake Campaigns](https://www.trendhunter.com/trends/just-feel-the-urjj.md) - [Citrusy Greek Yogurt Products](https://www.trendhunter.com/trends/danone-light-fit-yogurt-range.md) - [Youth-Targeted Water Ads](https://www.trendhunter.com/trends/wylers-light.md) - [Ice Cream Popsicle Campaigns](https://www.trendhunter.com/trends/devoured-campaign.md) - [Youthful Ice Cream Campaigns](https://www.trendhunter.com/trends/breyers-carbsmart.md) - [Lazy Cereal Campaigns](https://www.trendhunter.com/trends/surreal-cereal.md) - [No-Nonsense Cereal Campaigns](https://www.trendhunter.com/trends/shreddie-for-anything.md) - [Probiotic Yogurt Campaigns](https://www.trendhunter.com/trends/activia-glowup-bags.md)