# On-Demand Laundry Services Mulberry's Laundry Offers Service in Minnesota and the Bay Area By Joey Haar | Published 2017-02-16 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/mulberrys-laundry References: [techcrunch](https://techcrunch.com/2017/02/15/mulberrys-is-an-on-demand-laundry-startup-hoping-to-clean-up-where-others-have-washed-out/?ncid=rss) & [mulberryscleaners](https://www.mulberryscleaners.com/) Mulberry's Laundry is a new cleaning service with locations in Minnesota and the Bay Area that's hoping to bring on-demand convenience to the world of laundering. The service combines brick-and-mortar retail with a digital on-demand platform to satisfy the diverse cleaning needs of its consumers. The key to Mulberry's Laundry's success has been its commitment to hiring skilled staff internally. Many other [on-demand laundry services](https://www.trendhunter.com/trends/tenet-ai-laundry-robot) have relied on contractors in order to carry out [laundering and dry cleaning](https://www.trendhunter.com/trends/scienceforward-cleaning-startup), and these contractors usually have a high turnover rate that ultimately raises costs. Mulberry's offers affordable, [on-demand pick up](https://www.trendhunter.com/trends/bridal-ondemand-delivery), laundering, and delivery conducted by its own employees, thus allowing the company to have control over the entire process. Since Mulberry's service usually takes a single day from pick up to delivery, it's a quick and convenient way to take care of cleaning one's clothes. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 59% | Activity: 48% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures) ## Key Themes ### Key Themes Behind This Trend - **On-demand Laundry Services:** Mulberry's Laundry is disrupting the laundry industry by offering on-demand pick up, laundering, and delivery services with a quick turnaround time. - **In-house Staffing for Laundry Services:** Mulberry's Laundry's success lies in its commitment to hiring skilled staff internally, a disruptive innovation compared to relying on contractors with high turnover rates. - **Combining Brick-and-mortar with Digital Platforms:** Mulberry's Laundry combines the convenience of a digital on-demand platform with physical retail locations, creating a disruptive hybrid model in the laundry industry. ### Where This Applies - **Laundry Services:** The laundry industry has an opportunity to adopt on-demand, in-house staffing models like Mulberry's Laundry to reduce costs and improve customer satisfaction. - **Technology:** Technology companies have an opportunity to create digital platforms that integrate with brick-and-mortar laundry services, creating more convenience for consumers. - **Transportation and Logistics:** Transportation and logistics companies can explore partnerships and collaborations with on-demand laundry services like Mulberry's Laundry to optimize their delivery operations. ## Related on Trend Hunter - [Branded On-Campus Laundry Lounges](https://www.trendhunter.com/trends/oncampus-laundry.md) - [Bespoke Laundry Detergents](https://www.trendhunter.com/trends/steamery.md) - [Garment-Drying Laundry Devices](https://www.trendhunter.com/trends/zera-lab-launbot.md) - [Automated Enterprise Laundry Robots](https://www.trendhunter.com/trends/watney-robotics.md) - [Marshmallowy Laundry Detergents](https://www.trendhunter.com/trends/dedtergent-mochi-milk.md) - [Luxe Springtime Laundry Oils](https://www.trendhunter.com/trends/murasaki-scent-oil.md) - [Luxe Laundry Detergent Collabs](https://www.trendhunter.com/trends/ouai-and-dedcool.md) - [Sports-Inspired Laundry Products](https://www.trendhunter.com/trends/arbour-1.md) - [Luxury Laundry Detergents](https://www.trendhunter.com/trends/dedtergent.md)