# Carousel-Inspired Shoots The Mulberry Spring 2010 Campaign is Dizzying By Luisa Amanda Gomes | Published 2010-02-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/mulberry-spring-2010-campaign References: [fashiongonerogue](http://fashiongonerogue.com/2010/02/mulberry-spring-2010-campaign-sasha-pivovarova-viktoriya-sasonkina-by-steven-meisel/) & [mulberry](http://www.mulberry.com/) The Mulberry Spring 2010 [campaign](https://www.trendhunter.com/trends/fendis-summer-2025-campaign) has models Sasha Pivovarova and Viktoriya Sasonkina hopping onto a spinning carousel in the English label’s latest gear. The sheared duo is shot with [soft pastel colors](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025) and vibrant lights of the carousel in the background, as they show off the fantastically designed [oversized handbags](https://www.trendhunter.com/trends/furla-debuts) with their sophisticated but fun outfits. This photoshoot may not hit a chord with me and my memories of the carousel, but it certainly makes me envious. Why wasn’t I this stylish when I went to the fair? ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 18% | Activity: 38% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What's Driving This Trend - **Carousel-inspired Fashion:** Creating fashion campaigns and collections inspired by carousels can provide a unique and whimsical aesthetic that appeals to consumers. - **Oversized Handbags:** Designing and marketing oversized handbags can offer a trendy and fashionable option for consumers looking for both style and practicality. - **Soft Pastel Colors:** Utilizing soft pastel colors in fashion photography and designs can create a dreamy and nostalgic atmosphere that resonates with consumers. ### Who This Affects Most - **Fashion:** The fashion industry has the opportunity to incorporate carousel-inspired elements into their campaigns, collections, and design aesthetics. - **Accessories:** The accessories industry can explore the production and marketing of oversized handbags to cater to consumers' growing demand for fashionable and spacious bags. - **Photography:** The photography industry can leverage the trend of using soft pastel colors to create captivating and enchanting visuals that stand out in the competitive market. ## Related on Trend Hunter - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Whimsical High-Fashion Holiday Campaigns](https://www.trendhunter.com/trends/roger-vivier-holiday-2025.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md)