# Nativity-Inspired Accessory Ads The Humorous Mulberry Miracle Ad Replaces Baby Jesus with a Purse By Cadhla Gray | Published 2015-11-02 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/mulberry-miracle References: [fastcocreate](http://www.fastcocreate.com/3053003/the-nativity-scene-in-this-xmas-ad-replaces-baby-jesus-with-a-mulberry-bag?partner=rss) & [mulberry](http://www.mulberry.com/us/) With December approaching, ad agencies are getting creative to make products appear as the perfect Christmas gift like in this '[Mulberry Miracle](https://www.trendhunter.com/trends/mulberry-softie)' commercial. The commercial starts with a woman happily receiving the Mulberry red bag as a gift from her loving partner. Next thing you know, the neighboring "shepherds" and "kings" come bearing gifts of wine to see the Christmas miracle -- likening the $1,400 bag to the baby Jesus Christmas. The Mulberry Miracle ad ends with the camera panning out on a modern-day nativity scene, centered around the [luxury purse](https://www.trendhunter.com/trends/happy-together). The brand boldly approaches Christmas with [tongue-in-cheek humor](https://www.trendhunter.com/trends/barbour-x-shaun-the-sheep) and sarcasm. Instead of trying to convince consumers that its products will provide a meaningful loving gift, it uses honesty to admit its bags are a materialistic present -- but one that will be loved nonetheless. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 11% | Activity: 60% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### Key Themes Behind This Trend - **Humorous Advertising:** Opportunity for brands to use humor and sarcasm in their ads to stand out and engage consumers. - **Tongue-in-cheek Marketing:** Potential for brands to take a lighthearted approach to marketing, admitting the materialistic nature of their products. - **Modernizing Traditional Themes:** Trend of updating traditional concepts, like nativity scenes, to appeal to modern audiences. ### Where This Applies - **Fashion:** Fashion brands can explore using humor and satire in their advertising campaigns to connect with consumers. - **Advertising:** Opportunity for ad agencies to create witty and unexpected campaigns that resonate with audiences. - **Luxury Goods:** Luxury brands can experiment with creative marketing strategies that challenge traditional holiday narratives. ## Related on Trend Hunter - [Adorable Holiday Campaigns](https://www.trendhunter.com/trends/burberrys-holiday-campaign.md) - [Fashion Brand Christmas Ads](https://www.trendhunter.com/trends/chanel-winter-tale.md) - [Comedic Christmas Parodies](https://www.trendhunter.com/trends/reinfell-ad.md) - [Whimsical High-Fashion Holiday Campaigns](https://www.trendhunter.com/trends/roger-vivier-holiday-2025.md) - [Boldly Humorous Holiday Campaigns](https://www.trendhunter.com/trends/its-not-the-thought-that-counts.md) - [Festive Carnivorous Plant Ads](https://www.trendhunter.com/trends/snapper-the-perfect-tree.md) - [Festive Shoppable Choirs](https://www.trendhunter.com/trends/shoppable-choir.md) - [Festive Advent Campaigns](https://www.trendhunter.com/trends/advent-campaign.md) - [Light-Hearted Christmas Films](https://www.trendhunter.com/trends/barbour-x-shaun-the-sheep.md)