# Berry-Steeped Gins The 'Boodles Mulberry Gin' is Steeped with Dynamic Natural Flavors By Mishal Omar | Published 2016-11-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mulberry-gin References: [thedieline](http://www.thedieline.com/blog/2016/11/16/boodles-mulberry) & [boodlesgin](http://www.boodlesgin.com/bulletin/introducing-boodles-mulberry/) The 171-year-old UK-based brand 'Boodles' has released a vibrant new flavor of its Mulberry Gin. Self-described as "sweet and subtle," the liquor was designed to be consumed both hot and cold – making it the perfect addition to many different cocktail concoctions and drinks. The bottles come in small square shapes and feature a sophisticated metal cap and an intricate, blue and purple label that was made with a water-marbling process. The gin itself is [steeped with mulberries, raspberries and currents](https://www.trendhunter.com/trends/grey-goose-berry-rouge) – giving it a deep purple hue and fresh, vibrant flavors. Mulberry Gin takes a classic of the Boodles brand and turns it into a dynamic spirit that can be used to make a variety of [summery, or wintry drinks](https://www.trendhunter.com/trends/ramsbury-gin). ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 21% | Activity: 19% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Flavored Gins:** The rise of flavored gins presents an opportunity for distilleries to create unique and innovative gin varieties, appealing to consumers looking for new taste experiences. - **Versatile Liquor:** The popularity of versatile liquor options that can be enjoyed both hot and cold opens up opportunities for mixologists and bartenders to create innovative and seasonally adaptable drink recipes. - **Water-marbling Labels:** The use of water-marbling techniques in label design offers a visually stunning packaging option for spirits brands, allowing them to differentiate their products on store shelves. ### Industries Being Reshaped - **Craft Distilleries:** Craft distilleries can capitalize on the trend of flavored gins by experimenting with unique botanical blends and producing distinct gin flavors that appeal to a wide range of consumers. - **Hospitality and Beverage Industry:** The versatile nature of mulberry gin creates new opportunities for bars, restaurants, and hotels to offer innovative drink menus that cater to a variety of customer preferences and seasons. - **Packaging and Labeling Industry:** The demand for visually appealing and unique packaging options in the spirits industry presents a disruptive innovation opportunity for packaging and labeling companies to create custom water-marbling labels that elevate brand identities. ## Related on Trend Hunter - [Fruity Pinkish Gin Spirits](https://www.trendhunter.com/trends/burleighs-raspberry-edition-gin.md) - [Fruity Eye-Catching Gins](https://www.trendhunter.com/trends/beefeater-rhubarb-cranberry.md) - [Five-Berry Gin Spirits](https://www.trendhunter.com/trends/directors-cut-no-5.md) - [Fruit-Forward Gin Liqueurs](https://www.trendhunter.com/trends/penrhos-gin-liqueurs.md) - [Aromatic Botanical-Infused Gins](https://www.trendhunter.com/trends/willoe-gin.md) - [Boutique Orange-Infused Gins](https://www.trendhunter.com/trends/orange-bergamot-infused-gin.md) - [Luxurious Lilac-Colored Gins](https://www.trendhunter.com/trends/gin-lane-1751-violet-gin.md) - [Seasonal Sugar Plum Liqueurs](https://www.trendhunter.com/trends/sugar-plum-gin-liqueur.md) - [Nettle-Infused Gin Spirits](https://www.trendhunter.com/trends/stirling-gin.md)