# Canine Lumberjack Jackets Mulberry for Mutts' Snuggly Winter Wear for Dogs By Katherinev123 | Published 2009-08-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mulberry-for-mutts-winter-wear-for-dogs References: [racked](http://racked.com/tags/mulberry) & [mulberry](http://www.mulberry.com/dogcollection/) Mulberry, one of Britain’s top luxury brands, is following the dogwear-design lead of Roberto Cavalli—who launched the Roberto Cavalli Pets collection back in March –- with an Autumn/Winter 2009 line of [canine winter wear](https://www.trendhunter.com/trends/laura-ashley-x-the-adorable-pooch-company): Mulberry for Mutts. Shown here in the snuggly new fashions is adorable Hogey, from the [Battersea Dogs Home](https://www.trendhunter.com/trends/denzels-battersea-hearts). Wearing a red and black Lumberjack Wool Check coat and a Princess Collar coat in the classic Mulberry Tweed Check, he looks so convincingly cute and warm that we almost forget the expense is closing in on ridiculous. Hogey’s endearing-ness aside, at least the Mulberry for Mutts line offers a relatively higher degree of practicality -– after all, dogs get cold too -– than did Roberto Cavalli Pets, which included printed silk shorts and satin bathrobes. Now where are the doggie winter boots? ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 52% | Activity: 62% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### Why This Trend Is Growing - **Luxury Dog Fashion:** There is a growing trend of luxury brands creating high-end fashion apparel for dogs, presenting disruptive innovation opportunities for the pet fashion industry. - **Practical Dogwear:** The demand for practical and functional dog apparel, such as winter coats, presents opportunities for innovation in the pet fashion industry. - **Celebrity-inspired Pet Collections:** The success of celebrity-inspired pet collections, like Mulberry for Mutts and Roberto Cavalli Pets, opens up avenues for collaboration and expansion in the luxury pet fashion industry. ### Industries Being Reshaped - **Fashion Apparel for Pets:** The pet fashion industry can capitalize on the trend of luxury brands creating fashionable apparel for pets, offering more options and variety for pet owners. - **Pet Accessories:** The growing demand for practical dogwear, such as winter boots, presents opportunities for innovation in the pet accessories industry. - **Luxury Brands and Pet Fashion:** Luxury brands can expand into the pet fashion industry by collaborating with petwear designers and creating their own pet collections, catering to the affluent pet owner market. ## Related on Trend Hunter - [Dog-ShapedLuxurious Monogram Bags](https://www.trendhunter.com/trends/pooch-bag.md) - [Adorable Holiday Campaigns](https://www.trendhunter.com/trends/burberrys-holiday-campaign.md) - [Pet-Focused Luxury Collections](https://www.trendhunter.com/trends/gucci-pet-collection.md) - [Premium Canine Clothing](https://www.trendhunter.com/trends/the-dog-face.md) - [Protective Workwear Dog Jackets](https://www.trendhunter.com/trends/dog-chore-coat.md) - [Printed Pet Sweaters](https://www.trendhunter.com/trends/smiley-sweater.md) - [Couture Canine Accessories](https://www.trendhunter.com/trends/dog-accessories-collection.md) - [Sustainable Dog Clothes Brands](https://www.trendhunter.com/trends/pet-passion.md) - [Modern Pet Apparel](https://www.trendhunter.com/trends/stylish-pet-collection.md)