# Unpretentiously Chic Cases The Mulberry for Apple AW10 Collection Protects in Style By Meghan Young | Published 2010-08-22 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/mulberry-for-apple-aw10 References: [fabsugar](http://www.fabsugar.com/Mulberry-Apple-W-10-Collection-10385385) & [store.apple](http://store.apple.com/uk/browse/home/mac_accessories/notebook_cases/mulberry) Seems like everyone wants to get on board the [Apple](https://www.trendhunter.com/trends/bottega-veneta-tech-rubber-family-collection) bandwagon, and the latest addition is the [Mulberry](https://www.trendhunter.com/trends/mulberry-softie) for Apple AW10 collection. Chic, sleek and completely unpretentious, this label has put together a line of eight pieces made specifically for iPad, [iPhones](https://www.trendhunter.com/trends/classic-c1), Macs and more. Considering the cash dropped to purchase these coveted items, we might as well splurge a little more to protect them in style. The Mulberry for Apple AW10 collection offers options that are more affordable than the [Oscar de la Renta clutches](http://www.trendhunter.com/trends/oscar-de-la-renta-ipad-clutch). ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 50% | Activity: 25% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### Why This Trend Is Growing - **Luxury Tech Accessories:** The trend of luxury brands collaborating with tech companies presents an opportunity for disruptive innovation in the production of high-end protective cases for electronic devices. - **Affordable Luxury:** The rise of more affordable luxury options in the tech accessory market creates opportunities to disrupt the industry with stylish yet budget-friendly protective cases. - **Fashion-tech Fusion:** The fusion of fashion and technology, as seen in the Mulberry for Apple AW10 collection, opens up possibilities for disruptive innovation in the design and functionality of tech accessories. ### Industries Being Reshaped - **Fashion Accessories:** Fashion accessory brands can explore a new market segment by creating stylish and functional cases for electronic devices. - **Consumer Electronics:** Consumer electronics companies may consider expanding their product offerings to include luxury and affordable protective cases for their devices. - **Luxury Goods:** Luxury brands can leverage their brand presence and craftsmanship to disrupt the tech accessory market by introducing high-end cases for electronic devices. ## Related on Trend Hunter - [High-End Fashion Tech Accessories](https://www.trendhunter.com/trends/bottega-veneta-tech-rubber-family-collection.md) - [Luxe Sustainable Smartphone Cases](https://www.trendhunter.com/trends/mujjo-iphone-cases.md) - [Quilted Luxury Bags](https://www.trendhunter.com/trends/mulberry-softie.md) - [Floral-Themed Phone Cases](https://www.trendhunter.com/trends/floralthemed-phone-cases.md) - [Minimal Garden-Inspired Tech Lines](https://www.trendhunter.com/trends/essentials-by-casetify.md) - [Pastel-Hued Tech Accessories](https://www.trendhunter.com/trends/new-apple-accessories.md) - [Impact-Resistant Laptop Cases](https://www.trendhunter.com/trends/impactresistant-laptop-case.md) - [Gender-Neutral Phone Cases](https://www.trendhunter.com/trends/u-collection.md) - [Protective Spring-Ready Cases](https://www.trendhunter.com/trends/otterbox.md)