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# Owl-Filled Fashion Ads
The Mulberry Fall 2013 Campaign Stars an Elegant Cara Delevingne

By Meghan Young | Published 2013-06-26 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/mulberry-fall-2013-campaign
References: [fashiongonerogue](http://fashiongonerogue.com/cara-delevingne-fronts-mulberry-fall-2013-campaign/) & [mulberry](http://www.mulberry.com)

The Mulberry Fall 2013 campaign has a bit of 'Harry Potter' whimsy thanks to the use of so many owls. Not to mention that the [sophisticated British flair](https://www.trendhunter.com/trends/london-a-love-affair) is in full effect. Nevertheless, there is a youthfulness to the elegant looks that will speak to many women.

Shot by photographer Tim Walker, the Mulberry Fall 2013 campaign stars model of the minute Cara Delevingne. The British beauty poses indoor against a tree clad in structured ensembles perfect for the cooler season. A perfect fit for the [luxury label](https://www.trendhunter.com/trends/star-studded), Delevingne emphatically states, "I want to design a Mulberry bag; there needs to be a Cara bag. I have so many ideas; Mulberry needs to call me."

## Trend Insights (Trend Hunter)

- Score: 4.8/10
- Popularity: 74% | Activity: 63% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What's Driving This Trend

- **Animal-themed Fashion Ads:** Fashion brands can tap into the popularity of animal-themed fashion ads, like the Mulberry Fall 2013 campaign, to create more memorable and unique campaigns.
- **Celebrity-endorsed Campaigns:** Brands can collaborate with popular models like Cara Delevingne to create campaigns that are eye-catching and appealing to a younger demographic.
- **Youthful British Chic:** Fashion brands can utilize the popularity of the youthful British chic style seen in the Mulberry Fall 2013 campaign in their own designs and marketing campaigns for the cooler season.

### Who This Affects Most

- **Fashion:** Fashion brands can take inspiration from the Mulberry Fall 2013 campaign and incorporate animal themed fashion ads that target a younger demographic.
- **Photography:** Fashion photographers can experiment with whimsical animal-themed shoots that aim to create campaigns that are both memorable and unique.
- **Luxury Goods:** Luxury brands can take inspiration from Mulberry's youthful British chic style and create marketing campaigns or new products that appeal to a younger demographic.

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